2 x Public Relations Account Executive

Skills

• Consistently work to quality standards
• Basic writing skills for key client documents using a range of appropriate styles – editorial and business copy; briefing materials, releases, features, case studies, social media content, newsletters, web site copy, mini-proposals, by-lined contracts, etc.
• Build media relations skills – making and keeping contacts; handling journalist enquiries; creative pitching of stories; knowledge of media landscape
• Demonstrate an ability to pitch stories and find creative angles
• Listening for conversations online and adding value whilst subtly bringing the brand into focus
• Identifying conversations, top commentators and influencers that could lead to ambassador building
• Be able to work with various social media platforms and understand the types of content that works best with each
• Spotting opportunities for media or social media conversation building
• Develop a positive working relationship with client

Administrative/agency operations

• Manage (and build) own profile within team
• Effectively use and manage own time and demonstrate an understanding of the importance of deadlines
• Demonstrate effective time reporting
• Develop activity plans and compile status reports
• Develop familiarity with the organisation, support the company’s core values
• Demonstrate proactive and positive contribution at all times
• Demonstrate familiarity with current affairs and business issues
• Strong proficiency in all Microsoft Office packages including Word, Excel, Powerpoint, Outlook (or other company-preferred applications)
• Ensure client / media databases are up to date and effectively managed

Client services

• Develop editorial planning, follow up and evaluation
• Understand the wider marketing mix to support the team in maximising revenue opportunities
• Demonstrate growing awareness of industry-sector: key players and issues
• Develop research skills plus analysis and assimilation of information
• Develop confidence to contribute own ideas to planning or brainstorm meetings
• Demonstrate a clear understanding of client’s business and competitors
• Demonstrate Epic philosophy

Account management and strategic thinking and planning

• Begin to build account management skills; take responsibility for specific projects
• Build account management skills including budgeting and cost management
• Demonstrate knowledge of and effective use of day-to-day resources (on and offline)
• Contribute to budget and programme planning
• Prepare and plan for projects
• Manage client expectations

Business development

• Attend and contribute to brainstorming process
• Provide research on industry topics, issues and competitors in support of the new business process
• Contribute to slide development, offer creative input and ideas rationales to new business process
• Start to develop presentation skills for pitches

People Management

• Begin to build supervisory skills by coaching and assisting graduates and interns
• Develop good team relationships; communicate in a constructive and timely fashion

Ref: JHB000085/BCM