Account Manager Direct Radio

SELL RADIO AIRTIME ON BEHALF OF THE RADIO STATIONS UNDER THE PORTFOLIO:

To sell radio airtime, to meet and exceed monthly targets
To sell digital, and meet Digital Target
To sell BrandXpand
Prospect/cold canvas potential radio advertisers and build personal portfolio of clients, secure new business
Follow up leads that are distributed by the company and record these on the CRM system, obtain appointments
Set up appointments with new and existing clients, minimum of 25 appointments per month
Develop and deliver proposals and presentations to the advertiser, secure business commitment
Recommend ongoing advertising opportunities to clients, secure ongoing business
Have adequate visibility in the industry to ensure top of mind awareness
Negotiations with clients, secure business

BUILD AND MANAGE A PORTFOLIO OF DIRECT ADVERTISERS ACCORDING TO THE BUSINESS PHILOSOPHY:

Build strong relationships with existing clients, secure ongoing business
Develop new business and maintain existing business
Ensure Client service is superior, maintain top of mind awareness
Resolve client related queries
Participate in entertainment functions aimed at developing relationships
Provide a full sales support function to the advertiser
Be accountable to advertisers, including feedback and follow-ups
Keep client updated with information supplied by Mediamark and stations
Analyse sales information for forward planning
Keep abreast of latest research information
Engage in fact finding activities to keep informed of industry information
Be accountable for the expectation on the CRM system and the Dynamic scorecard
Ad hoc dutie

Excellent communication skills, written and verbal (English)
Strong interpersonal skills and must be a strong team player
Ability to work under pressure and a high stress tolerance level
Highly motivated self-starter
Excellent commercial acumen
Excellent presentation skills
Excellent networker with a large and established media agency (and client) network
Thorough understanding of marketing objectives and principles
High attention to detail
Responsible and reliable
Business developer and relationship builder
Excellent negotiator
A creative problem solver
Appetite for corporate hospitality with agencies and clients

Ref: JHB000083/BCM