KEY PURPOSE:
Identity is important for any product in today's competitive marketplace. Brand managers are concerned with creating a lasting impression among consumers and improving product sales and market share. This is achieved by making sure their organisation's advertising and marketing activities send out the right image. Key aspects of the job include creating brand guidelines

BRAND AND COMMERCIAL MANAGER:
• researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
• looking at the pricing of products and analysing the potential profitability
• generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
• overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
• checking marketing copy
• supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
• monitoring product distribution and consumer reactions through focus groups and market research
• Co-ordinating the launch programme to external customers as well as employees.
The job can involve working with in-house marketing and communications people, as well as legal and compliance staff and numerous creative agencies. It is usual for the brand manager to represent the company at all creative meetings, including photo and film shoots.

MINIMUM QUALIFICATIONS AND EXPERIENCE:
• At least 3 years of experience in a similar position.
• Independent, and requires no micromanagement.
• You need to be able to lead a team and communicate effectively with all tiers of business