Brand Manager - Midrand

Brand Manager (Open to all)
Area: Midrand
Package: negotiable up to R850000 CTC P/A
Job Purpose
To develop, manage and sustain multiple profitable added-value brands and/or products across categories by understanding, anticipating, creating and meeting consumer needs.
• External environment: market size, trends and growth drivers, competitors, customers, shoppers & regulatory understanding
• Internal environment: business strategy alignment, segmentation, brand roles and positioning, sales and customer performance, brand blueprints, SWOT analysis, innovation opportunities
• Category opportunities and challenges, category strategy review, category performance, budgeting, pricing strategy, customer and channel plans, communication and activation, innovation pipeline and concept development
• Conduct relevant research to confirm category strategy
• Analyse and understand relevant market/sales data to gain insights and track performance vs targets
• Monitor competitor intelligence reports
• Lead forecasting
• Manage income statement and margins – Full P&L Responsibility
• Lead and work with cross functional teams
• Strategic sales and channel involvement to successfully implement channel/customer requirements
• Manage marketing budget, brief agencies and implement successful campaigns
• Custodian of innovation including feasibility studies and implementation to achieve sales targets
• Ensure consumer complaints are effectively resolved

• Business / Marketing Degree or IMM Diploma
• 5 - 7 years’ experience in a Brand Manager Position
• Advanced skills in Excel, PowerPoint and Word

Core Competencies
• Strong financial acumen
• Strong analytical and presentation skills
• Ability to influence, persuade and sell ideas to top management
• Strong ability to make decisions and take action
• Leadership and assertiveness skills
• Ethical and trustworthy
• Team player
• Detail oriented
• Planning and organizational skills
• Perform under pressure
• Strategic big picture thinker
• Solution oriented
• Passionate and drive to succeed
• Self-motivated and entrepreneurial

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