BRAND MANAGER - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 17-05-2019 10:56:07 AM
12-07-2019 10:56:07 AM
Leading retail company seeks qualified / experienced Brand Manager to join their dynamic team in their Financial Services division.

The successful candidate will be responsible for planning, development and implementation of brand strategies and marketing of financial services.

Key responsibilities and tasks:
• Provides branding direction and develops and executes brand marketing programs of financial services within the business
• Ensure all marketing and communication of the financial services capability is aligned to the overall business marketing strategy
• Ensure continuous profitability and business growth of the financial services capability
• Responsible for the development and management of budget compliance
• Drive the achievement of set sales targets to ensure the implemented marketing strategy yields sales results
• Develop and maintain long term, profitable relationships with customers and suppliers
• Reviews market research to anticipate competition and market trends and translate customer insights into new branding directions
• Develop and maintain access to premium markets to ensure long term sustainability
• Develop and execute end-to-end strategies and marketing plans for all areas and products of the financial services department appropriate for the various market segments.

Education: Formal Qualifications
Level of Education:
Minimum requirement:
Bachelor's Degree (3 years)/ NQF level 7
• 5 - 8 years Marketing experience
• Financial services experience in the retail industry
• Knowledge Understanding of Digital Marketing
• Current online marketing concepts and best practice
• Financial services marketing strategy