Brand Manager - Fourways Verfied

R 500K per annum Fourways, Gauteng Fourways, Gauteng more than 14 days ago 28-04-2016 11:15:30 AM
26-05-2016 11:15:30 AM
Are you a seasoned Brand Manager looking to join one of the largest multinational Healthcare/Advance Sports Nutrition organisations in SA? Do your have finesse and passion for managing multiple brands simultaneously? If yes, then this opportunity is for you!

KEY PURPOSE OF JOB
To develop, manage and sustain a profitable portfolio of brands by understanding, anticipating, creating and meeting consumer needs.

KEY OBJECTIVES
• Achieve Brand Volume Targets
• Achieve Brand Market and Value Share Targets
• Achieve Brand Profitability Targets
• Achieve Personal Development Targets of self

KEY RESULT AREAS
• Gather and Process Data
• Analyse Information
• Interpret and Report on Information
• Develop and Agree Strategic Objectives
• Assess and Recommend Strategic Options
• Write Strategic Brand Plan
• Develop Activity Plan
• Write and Present Activity Plan
• Monitor Implementation of Activity Plan
• Manage Brand Performance
• Manage Brand Profitability
• Co-ordinate and Manage Packaging Development
• Co-ordinate and Manage Product Development
• Implement Ideas Generation Workshops
• Follow Up on Innovation Opportunities
• Apply the Innovation Funnel
• Develop Consumer Understanding
• Develop Consumer Insights
• Develop Brand Blue Print
• Defends and Develops Brand Identity
• Positioning
• Develop and Manage Brand Expenditure
• Develop Media Strategy
• Manage Advertising Development
• Manage Consumer Based BTL Activities
• Development and management of Sales tools

LEVEL OF EDUCATION
3 or 4 year B.Comm/ IMM diploma

JOB RELATED FORMAL TRAINING
> 3 years

JOB RELATED WORK TRAINING
2-3 years in FMCG &/ Pharma industry

OTHER REQUIREMENTS
• At least 3 years marketing experience in FMCG &/ Pharma environment
• Demonstrable evidence of required Embedded Knowledge and Competencies

GENERIC COMPETENCIES
• Have good analytical skills
• Solve Problems
• Implement and follow through on set plans
• Deliver a Presentation
• Be an excellent communicator, both verbally and in writing
• Project Management
• Work in Teams

FUNCTIONAL COMPETENCIES
• Conduct Situational Analysis
• Develop Brand Plan
• Develop and Monitor Activity Plan
• Develop and Manage Brand Mix
• Identify and Develop Innovation Opportunities
• Maintain Brand Equity
• Manage Brand Communication Strategy and Process

ADDITIONAL SKILLS
• Computer skills (MS Office)
• Analytical skills
• Oral and written communication skills

EMBEDDED KNOWLEDGE
• Brand Planning Process
• Competitor and market dynamics
• Consumer insights and dynamics
• Macro environment
• Business objectives
• Project Management
• Demand Management process
• Integration of marketing mix
• Basics in accounting, financial management
• Industry trends, events and legislations
• Communication process
• Research methodologies and application of findings
• Product Development Process
• Packaging Development Process
• Customer/ Trade dynamics
• Channel strategies


Please note that this role is only open to SA citizens only and preference will be given to PDI candidates.

Recruiter: Laz Badirwane