A Pharmaceutical giant based in Bryanston if urgently looking for Brand Manager to join their marketing team

Job Role: Brand Manager / Medical products and devices (Aesthetic field)

Salary: R 500000.00 to 600000.00 Annually

Job Details:

PRINCIPLE OBJECTIVES
The Brand Manager is responsible for the marketing function for Belotero®, Radiesse® and the future medical products and devices. The position consists in developing a strong marketing programme to promote these product segments to the medical channel, ensuring sustainability and creation of planned marketing initiatives according to the approved annual brand plans and brand target objectives (Volume targets, Value targets and Profitability Targets).

EXECUTE BRAND PLANS
Working closely with the Divisional Marketing manager and Merz Laboratories, integrate the international brand plans for the brands into a 3-year marketing planned calendar, to include new product development, marketing tools and guidelines, research collation and communication plan in order to meet planned targets (Net, Volume and profitability).

PRODUCT MANAGEMENT
• Understand and monitor every product SKU to ensure targets are met (Volume, Value and Profitability) proactively suggesting activations and promotions where needed, as well as SKU rationalisation plans
• Drive QTRLY sales review meetings with the National Sales Manager and Business Development Manager with suggested next steps (including SKU sales and top salon sales)
• Keep operations up to date with potential promotional offers that would drive unusual volumes and could impact forecasting.
• Submit updated forecasting figures to operations QTRLY, after sitting with National Sales Manager and Business Development Manager.
• Continual COG’s value analysis & suggested improvement to ensure benchmarked costs and required gross profit is achieved.

BRAND COMMUNICATION
• Develop a consistent communication programme that can be used across all mediums (ATL, BTL, instore, digital and press release content) by accounts.
• Set guidelines and rules for all elements to ensure a consistent brand message and communication.
• With the National Sales Manager and Business Development Manager, assist accounts with local activities by providing sales tools that could be implemented in their practices.
• Drive social media activities to gain maximum engagement.

MARKETING BUDGET
• Plan out, and monitor all marketing spend to ensure control and no over spend, updating finance on planned accruals. P&L MANAGEMENT
• Manage the recommended local pricing on the Profit and loss understanding, ensuring that each launch fits into the brands, and offers do not cut too deep into total business margin profit.
• Review monthly business profitability.
• Plot of planned projections to fully understand planned sales (I. e.: New product Development, incremental sales, new market acquisitions, pack offs, and promotions).

ENSURE CUSTOMER AND MARKET GROWTH
• To develop, recommend and execute annual Marketing plan activities to meet brand plan objectives with continual communication.
• Proactively create and present possible activations to market for discussion and collaboration to drive sales out.

MARKET UNDERSTANDING
• Monthly report back on consumer usage through current mediums (social media, app).
• Pricing analysis template and market understanding reports.

TEAM COLLABORATION
• Show high touch collaboration between departments in all engagements, internally and externally.

KEY RESULT AREAS
• Gather and Process Data
• Analyse Information
• Interpret and Report on Information
• Develop and Agree Strategic Objectives
• Assess and Recommend Strategic Options
• Collaboratively develop and Present Activity Plan within budget
• Monitor Implementation of Activity Plan
• Manage Brand Performance
• Manage Brand Profitability
• Co-ordinate and Manage Packaging Development
• Co-ordinate and Manage Product Development
• Implement Ideas Generation Workshops
• Follow Up on Innovation Opportunities
• Apply the Innovation Funnel
• Develop Consumer Understanding
• Develop Consumer Insights
• Develop Brand Blue Print
• Develop Media Strategy
• Manage Advertising Development
• Manage Consumer Based BTL Activities
• Set budget and manage Brand Expenditure