A leading Public Relations and Marketing agency that is committed to helping companies, brands and organizations navigate a world in flux, have a great job opportunity for a Brand Manager to join their team in Johannesburg. The Brand Manager will analyze how our brand is positioned in the market and crystallize targeted consumer insights

Your key job responsibilities as the Brand Manager in Johannesburg will include:

- Apply advanced marketing principles to identify and define consumer needs
- Develop annual marketing plan for a small portfolio of brands
- Lead the discovery and analytical process of understanding consumer needs. Lead the definition of and development of major products/product lines that solve for those needs
- Anticipate consumer wants and wishes that are 1 - 3+ years in the future. Initiate and leads critical advanced development work on the consumer and product front
- Identify and partner with marketing to execute consumer programs, including advertising but, importantly, going beyond advertising, that increase consumer loyalty and drive purchase
- Present complex marketing and product development information/recommendations to senior management and retail buyers
- Apply strong financials skills develop to projects/products with gross margin and operating income that meet/exceed objectives and profitability expectations
- Manage budgets including market research, advertising, packaging, and display items for brands
- Develop, manage, and implement in conjunction with the Head of Marketing, consumer research to define project positioning and strategic marketing direction
- Develop, manage, and implement in conjunction with outside resources, packaging, merchandising, advertising, and promotional programs
- Represent the voice of the consumer to R&D, Sales, Manufacturing, and Consumer Services

Requirements for this Brand Manager job in Johannesburg:

- Degree in marketing, brand management or related field. MBA is a plus
- A minimum of 5+ years of experience in product marketing and management with expanded responsibility
- Practical knowledge of related functions including sourcing, wholesale sales, merchandising, inventory planning and distribution
- Demonstrated experience building brands and applying current digital, social and experiential marketing best practices
- Experience in branding with proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Demonstrated collaboration, interpersonal influence, and teamwork skills (maintains effective communication and working relationships)