Brand Manager - Cape Town


QUALIFICATION
? Marketing Related Degree/Diploma

EXPERIENCE
? Minimum 5 years’ experience in FMCG/Retail/Liquor environment

SKILLS AND ATTRIBUTES
? Excellent organisation and communication skills (written, verbal, presentation)
? Strategic, creative, innovative thinker with strong operational capabilities
? Strong analytical capability, attention to detail and numeracy
? Commercial acumen
? Good problem solving ability
? Comfortable in negotiating needs of brand relative to those of customers, consumers, media and events partners.
? Results orientated
? Persuasiveness and tenacity to sell ideas
? Understanding of the retail environment and route to consumer pathways
? Excellent interpersonal skills, assertive and able to use initiative

KEY RESPONSIBILITIES
? Ensures Brand volume and value growth in line with the Portfolio Plan
? Develop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trends
? On time and in full execution of brand activity plans
? Develop and influence consumer-centric brand bibles that increase differentiation between brands, delivers against the brand role in the portfolio and maximizes business growth
? Understands key customers per channel, their needs and marketing platforms and applies this to operational planning
? Full understanding of competitor activity in market, and the ability to recommend according shifts in activity plans to deliver against short and long term ambitions
? Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
? Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans
? Management of brand budgets

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