Brand Manager - Midrand

Brand Manager

This position will report directly to the Head of Marketing and Innovation.

Duties & Responsibilities
? Understand category dynamics and identify ways to improve Brand performance in short, medium and long term
? Execution of short and long term brand strategies, taking into account strategic directive, market parameters and company resources
? Development and successful implementation of brand plans
? Leverage market information and analyse market trends (from multiple data sources) to review and amend plans on an ongoing basis to maximise business opportunities
? Manage brand portfolio performance in terms of volume, campaign execution and profit delivery (ROI)
? Assist in execution of innovative brand and business strategies
? Management and implementation of promotional and tactical campaigns
? Prepare promotional, advertising, media and research briefs as well as R&D briefs
? Liaise with external suppliers (promotional, advertising agencies, digital partner and packaging suppliers)
? Coordinate the management aspects of new product development through the stage gate process - from concept to final product and launch packages
? Coordinate with the Head of Marketing & Innovation the plan, manage and control marketing support budget
? Monitor market conditions and competitor activities, including trade visits and interaction with sales team and customers
? Management of cross-functional relationships within project teams

Identified key competencies which are critical to success within this role, include:
? The ability to innovate and create,
? Problem solving to optimise business performance
? Demonstrated ability to build and use key relationships and be
? Flexible and open to change is most important.
? Optimising business performance in order to achieve results
Experience Required
? 2-3 years brand management experience
? Experience in the Food industry an advantage
? Experience in the FMCG and/or Out Of Home industry an advantage

Minimum Qualifications
? A completed degree in Business, Marketing or a related field is required
Knowledge Required
? Strong focus on analytical skills (turning data into actionable insights)
? Clear understanding of consumer, trader and customer
? Project management expertise
? New Product Development expertise
? Numeracy understanding (market share, distribution & volumetrics)
? Excellent communication skills – both written and verbal, dealing with Executives

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