KEY RESPONSIBILITY AREAS
Key Responsibilities:

? Understand category dynamics and identify ways to improve Brand performance in short, medium and long term
? Execution of short and long term brand strategies, taking into account strategic directive, market parameters and company resources
? Successful implementation of brand plans
? Leverage market information and analyse market trends (from multiple data sources) to review and amend plans on an ongoing basis to maximise business opportunities
? Manage brand portfolio performance in terms of volume, campaign execution and profit delivery (ROI)
? Execute innovative brand and business strategies which create value, and deliver sustainable profitable growth
? Management and implementation of promotional and tactical campaigns
? Prepare promotional, advertising, media and research briefs as well as R&D briefs
? Liaise with external suppliers (promotional, advertising agencies, digital partner and packaging suppliers)
? Manage all aspects of new product development through the stage gate process - from concept to final product and launch packages
? Manage and marketing support budget
? Monitor competitor activities, including trade visits and interaction with sales team
? Management of cross-functional relationships
? Food events planning and execution

ACCOUNTABILITIES (

QUALIFICATIONS / EXPERIENCE REQUIRED
Qualifications – University degree
3-5 years brand management
Skills – Interpersonal skills,
Competencies
• The ability to innovate and create,
• Problem solving to optimise business performance
• Demonstrated ability to build and use key relationships and be
• Flexible and open to change is most important.
• Optimising business performance in order to achieve results