Responsibilities:

• Coordination and project management of all New Products/Innovations
• Maintain and update menu matrix and understand sales mix of all brands
• Manage and co-ordinate national menu roll-outs for all brands
• Manage special projects on a needs/request basis
• Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns
• Manage packaging design and branding
• Implement and manage the media plan.
• Ensuring that expenditure and brand objectives are delivered on.
• Identify research and track and report on brands performance
• Drive brand personalities in above the line and below the line advertising and promotions in conjunction with the agency
• Seek new opportunities to deliver against the brand plan
• Reporting on the performance of promotions and sales strategy
• Tracking and reporting on international trends
• Evaluate competitor pricing and report on a regular basis
• Implement a pricing strategy that delivers value to the various brands customer base
• Manage, report and control Marketing expenditure in relation to budgets agreed
• Produce tactical promotions with the agency for locality marketing toolkit for all brands
• Manage menus and look at ways to improve
• Manage uniform/packaging design, stock holding and potential write off costs

Education an Experience:
• Marketing/PR qualification
• Minimum of 3 years exp in the FMCG/Food Franchising industry
• Understanding of South African media environment