Brand Marketing Manager - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 07-06-2018 1:01:13 PM
02-08-2018 1:01:13 PM
Our Client, one of the leading companies in the beauty industry with offices located in Cape Town, currently has a fantastic position open as Brand Marketing Manager. In this role, you will provide excellent marketing and sales skills. The Marketing Team within the Africa Affiliate is responsible for supporting the customization and execution of Regional Marketing Strategies across South Africa as well as the rest of the continent. If you have 5 years Brand Management and Activation experience within the South African Retail Environment and wish to broaden your horizons in a dynamic company - then this is the perfect opportunity for you.

Key Responsibilities

• Set brand vision, strategy and business objectives to win in the region
• Define CMI needs to reach business objectives
• Consolidate innovation needs for the local market
• Lead innovation adaptation or creation for the local market
• PR Events
• Lead and manage the Global to Local development
• Own the portfolio content and lifecycle
• Design locally relevant toolkits
• Define local IMP
• Work closely with trade marketing teams to define and develop best marketing plans, ensuring the best selection of accounts, timings, costs and space allocated for each activation across markets, matching brand objectives and targets
• Lead Media strategy for the local market including TV / Digital / PR, including management of local influencers, brief and manage media agency
• Lead the development of local market assets
• Responsible for developing customer differentiation strategy via tailored Key Account activation calendar in collaboration with Dubai marketing (IMP) and local trade marketing, based on retailers’ KA event calendar and by account shopper understanding (in line with brand footprint and brand guidelines)
• Exploit market specific events (Halloween, valentine’s day, etc)
• Lead market share reporting, in collaboration with trade marketing
• Own brand P&L for the local market

Skills

• 3-5 years Brand Management and Activation experience within the South African Retail Environment
• Commercially aware with experience in P&L management, budget planning and customer management
• Passion for the Health and Beauty sector
• Preference for working in fluid environments, Embracing and accelerating change, thinking outside the box and bringing fresh ideas
• Good ability to work in cross functional teams with loosely defined roles and responsibilities
• Strong sense of individual accountability and autonomy
• Excellent Communication Skills, delivering impactful presentations with the ability to negotiate and influence
• Strong team player and collaborates easily with others, willing to help and learn from others and shares relevant information with the team
• Proficient Excel, numeracy and analytical skills with strong attention to detail
• Committed to deliver results in pursuit of stretch targets
• Demonstrated sense of urgency