Brand Strategist - Cape Town


Our client in Cape Town is looking for a Brand Strategist to join their team.

KEY DUTIES

Gather feedback from sales and analyze consumer behavior to define our company’s positioning
Craft our differentiation strategy
Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
Brief our conduct competitive research to identify our strengths and weaknesses
Design promotional campaigns for new products and markets
Develop our social media strategy
Assess the performance of our advertising campaigns and events
Analyze market trends and identify new opportunities and challenges

REQUIREMENTS
A matric certificate and a degree in a relevant discipline are essential.:
2-3 years agency experience working on major brands and proof of new business development;
as well as a good understanding of the retail and FMCG environment.

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