Campaign Executive - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 23-06-2016 10:20:04 AM
21-07-2016 10:20:04 AM
We are looking for a pro-active individual that is driven and passionate about the i-Gaming industry as well as campaign management, whom possess strong analytical skills, is commercial minded and has a drive to succeed.

The Campaign Executive will be responsible for creating and managing marketing initiatives and supporting campaigns to successfully drive the acquisition objectives and strategy. He/She will be instrumental in the development and execution of marketing campaigns to help build the company’s client’s brands into an iconic gaming brand. This role will span campaign management creative, publisher/media owner engagement.

The Campaign Executive will be responsible coordination and implementation of campaign strategies under the supervision of the Acquisition Manager in order to maximise and optimise results from marketing campaigns.

KEY RESPONSIBILITY AREAS
• Management and optimization of all email, performance and display campaigns
• Engage internal resources to aid campaign performance (i.e. working with retention to drive LTV)
• Creative briefing for campaign requirements
• Post-campaign performance analysis and evaluation

IDEAL CANDIDATE
• 1 – 2 years’ experience in a similar role
• Bachelors Marketing Degree, or related field (advantageous but not req.)
• General knowledge of digital advertising & Social media platforms
• General understanding of digital media buying models (CPC, CPM, CPA, Flat etc)
• Exposure to digital media and digital channels (Email, Display, Content, Paid Search and Social)
• Previous experience within a financial institution or iGaming industry managing high value campaigns/clients( very advantageous but not required)
• Understanding of ad serving tools such as Doubleclick/Sizmek (advantageous )
• Google AdWords and Google Analytics certifications an advantage
• Intermediate to Advanced MS Excel skills essential (including pivot tables, charts and basic formulae)
• Proven presentation and PowerPoint skills advantage
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Highly analytical with strong attention to detail
• Experience in working with multiple campaigns advantageous
• Experience with programmatic campaigns an advantage
• Proven working experience in Digital Marketing
• Intermediate to Advanced admin skills (non-negotiable )
• Intermediate to advance analytical skills (non- negotiable)
• Intermediate to advance excel skills (non – negotiable)
• Basic to intermediate HTML skills (non – negotiable)
• Self-driven and motivated

Basic Salary PLUS Medical Aid contribution on completion of 3 month probationary period.

Some perks offered:
*Wonderful working Environment
*Amazing Coffee
*Fresh Fruit for the office weekly
*Bonus Scheme
*Company Medical Aid Contribution