Energetic financial services provider requires the services of an experienced campaign analyst to join their marketing department. Duties include optimising resources to reach the right prospective customer at the right time using a variety available media.
Key responsibilities

In respect to the production of Direct Marketing and CRM-driven campaigns:

Campaigns are created per month based on the forecast per product / CRM initiative
Campaigns are created correctly as per business rules and formats
Campaigns are created by following prescribed procedures to ensure campaign data and reporting accuracy
Campaigns are quality checked to ensure that they are aligned to business principles and requirements
Campaigns are delivered into the channels timeously and according to the calendar
Data for the purposes of creating campaigns is maintained and updated
Required administration is performed accurately and timeously
Workflows in the Campaign Production tool are maintained and amended as the need arises (New campaigns; new selection criteria; new rules etc.)
Business partners are kept informed of our processes and their requirements in the campaign production process
Campaign production anomalies are identified, fully investigated and timeously rectified
Communication with internal stakeholders is regular and timeous
Requirements for business partners are timeously supported
Production modules within the Campaign tool are mastered
Ability to identify opportunities to improve campaign processes or campaign outputs
Errors on / failures of systems used for data repository and campaign production are identified timeously and reported to appropriate parties for resolution
System changes are tested thoroughly to ensure accurate implementation

Qualifications and Experience required

Senior Certificate (Grade 12)
2-3 years’ experience as a campaign analyst
2-3 years’ experience with campaign management systems
SAS / SQL literacy advantageous