Category Analyst - Cape Town

Category Analyst

The responsibilities will include:
• Supporting the creation of a channel and category strategy & vision for the UK business;
• Support and lead Sales and Marketing departments in the areas of business information, category management, channel visibility materials and trade presentations;
• Initiate and manage category management projects with retailers;
• Work on key strategic projects with retailers, aiming to influence purchasing behavior, drive in-store activity for the brand portfolio, and support the sales effort in the creation and implementation of innovative and effective trade support activities.
• Identify and monitor competitors, researching market conditions
• Perform ad hoc analyses, shopper research projects and trade communications
• Independently develop and initiate space management projects
• Tracking POS promotional execution
• Conduct assortment and range reviews and provide planogram guidelines for selected Key Accounts
The ideal candidate will have:
• Previous track record in coordinating and managing trade related activities with marketing and sales, supporting category development, NPD launches, delivering tools and presentation materials for customer meetings;
• Track record in analyzing market and customer data, building insights, and utilizing data systems, preferably IRI/Nielsen, Insights, systems
• Track record in working with planogram development systems i.e. Dot Active
• Ability to demonstrate creativity in delivering shop-floor activities (e.g. promotions and POS) to add value in line with brand objectives
• Ability to display initiative and interpersonal skills, and able to work with cross-functional groups across multiple levels of the organization to deliver results;
• Track record of agency management, project management and brief writing
• Track record in clearly articulating marketing strategies and goals to the sales organization to influence sales tactics and strategies;
• High level of personal organization

• Skills in Data analysis, data interpretation and data management
• Able to present data insights articulately and to a varied audience
• Good Excel skills
• Strong analytical and numeracy skills
• Proficient written and verbal communication
• Great attention to detail and highly organized
• Ability to work under pressure and meet tight deadlines
• Self-motivated with a can-do attitude
• Ability to work with cross functional department

• BCom Degree or suitable tertiary qualification
• Minimum 3 years of experience in Trade Marketing in FMCG industry
• Previous experience in an analytical role
• Prerequisites include a working knowledge of external market data software, with preference given to candidates who have mastered the use of IRI/Nielsen
• Knowledge of and proficiency in Microsoft Office (specifically Excel and PowerPoint)

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