Copywriter - Sandton Verfied Gold Badge

R 32000 per month Sandton, Gauteng Sandton, Gauteng more than 14 days ago 19-06-2017 4:14:22 PM
14-08-2017 4:14:22 PM
COPYWRITER
My client in Sandton, Johannesburg is seeking a Copywriter to start asap.
PURPOSE
The purpose of this role is to support the marketing function by creating and delivering conceptual, crafted and intelligent copy across multiple mediums for all brands in the Company ensuring that each unit’s communication stays true to their relevant brand essence and brand personality.
This position works closely with the Senior Graphic Designer and Digital Marketing Manager.
KEY PERFORMANCE AREAS
Research and Development
• Conducts research and interviews relevant Executive/Senior managers to determine which of a product’s and service’s selling features should be promoted.
• Familiarises themselves with the products and services, target audience and competitor activities in the market.
• Brainstorms ideas and concepts for the visuals and wording with other members of the marketing team.
• Discusses the product, advertising themes and methods, and any changes that should be made in advertising copy with the marketing team/ Executive/ GM: Marketing as necessary.
• Meets with executives/managers to discuss the requirements and core messages.
• Oversees the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies.
• Continually stays up to date with market developments in gold, silver, platinum, safety deposits and the coin industry.
Writing and Editing
• Writes advertising copy for use by publication, broadcast or internet media to promote the sale of goods. (Web Content, News Releases, Articles, Advertising Copy, Brochures (collateral material, used in Direct Mail, Point of Sale, etc.), Titles, Slogans, etc.
• Edits or rewrites existing copy as necessary, and submit copy for approval by executive/ manager/supervisor.
• Writes articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
• Writes various copy options, which may be presented as a story board (a consecutive series of frames depicting the script and drawings that may be used).
Relations
• Consults with sales, media and marketing representatives to obtain information on product and discusses style and length of advertising copy.
• Works with advertising agencies to determine the best way to present advertising information.
General
• Provides support to the in-house designer as required from time to time.
• Assist in developing advertising campaigns according to requirements of a wide range of business units.
• Complies and adheres to all instructions and responsibilities that fall within the level and ambit of the position as required from time-to-time from the respective Line Manager.
REPORTING LINE
This position reports to the relevant General Manager: Marketing.
COMPETENCIES
• Bachelor’s degree in English/Journalism, Marketing, Communications or any other communications related field
• At least 5 years’ experience as a professional copywriter in a Public Relations/Corporate Communications/Media/ Advertising environment or journalism
• Able to write in different styles to meet various brand requirements
• Strong and proven written English and Afrikaans skills are essential
• Strong diverse writing styles (creative concepts, presentations, campaigns, magazine writing, social media etc.)
• Proficient in Microsoft packages, particularly Word and Outlook
• Social media understanding from a copywriting perspective
• Having an economic/financial writing background is advantageous
• Curiosity and continual learning is essential
• Strong detail orientation
• Good strategic thinking capability
• Responsive and able to handle change productively and creatively
• Ability to handle pressure
• Innovative
• Creative ability
• Strong team player
• Sense of humour
REMUNERATION
Monthly CTC - R32 000
SELECTION PROCESS
• Shortlisted applicants will be required to undergo a polygraph test
• Normal pre-selection tests will be done

Recruiter: NuCareers