Copywriter - Cape Town


Location: Muizenberg, Cape Town
Salary: R15k - R25k per month

About the Role:
We’re looking for a conceptual writer with strong ATL and BTL experience from concept through to production, as well as experience in digital and social media execution. The ideal candidate is a retail specialist or someone with substantial experience in retail advertising. The copywriter will also assist the in-house training department with training material updates, etc.

Tertiary Qualification in copywriting, digital marketing, communications or journalism
Writing, editing and proofreading skills
A portfolio of written work
Basic knowledge of web copy, digital PR, social media, newsletter- and content marketing
Excellent language skills (grammar, punctuation) and a keen eye for spotting errors
Creativity and content/campaign conceptualisation skills

Writing copy, including articles, banners, blurbs, emails and more
Working according to a brief with strict deadlines
Proofing and editing
Adapting tone and style to match divisions within the company
Collaborating with design, digital PR, training department, franchising sales and social on projects
Topic research
Generating conceptual ideas
Taking part in content brainstorms
Seeing content through from concept to publishing and promotion
Working according to department processes
Strategising promotional campaigns with the marketing managers
Website copy
Corporate communication updating including training material, franchise packs, etc.

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