Digital Campaign Manager - Umhlanga Verfied

Salary Negotiable Umhlanga, Kwazulu-Natal Umhlanga, Kwazulu-Natal more than 14 days ago 01-10-2014 7:56:51 AM
29-10-2014 7:56:51 AM

Purpose of role
Digital Campaign Manager to successfully manage all Digital Strategy done for brands within the group including Campaigning, Planning, Set up, Tracking and Reporting

Educational Requirements
• Min 3 Year Degree/ Diploma in Marketing/ Digital Marketing Management or similar
• Google Adwords Qualified
• Google Analytics Certificate

Experience
• Min 3-4 years Digital Marketing experience with brand management in an agency/ similar environment
• Proven experience within a paid search marketing role – with understanding of Google Analytics
• Proven experience within a digital marketing management role
• Attention to detail and accuracy
• Logical and strategic thinker
• With strong analytical skills
• Passion for numbers

Key Performance Areas
• Performance Media Management (Google Search; Google Display Network; YouTube Media)
• Day-to-day management of multiple PPC accounts towards delivering a positive ROI based on specific client objectives (including set up, tracking, optimisation and reporting on campaigns)
• Keyword research and generation for search strategies
• Development of ad copy and creative direction for campaigns
• Integration of PPC accounts with relevant analytics/bid management software

Premium Display Media Management:
• Consolidation of all necessary assets required for publishers
• Performance monitoring
• Post-campaign reporting

Website Analysis:
• Day-to-day management of multiple websites analytics
• Implementation of Google Analytics and Tracking in order to improve ecommerce and user journey

Social Media:
• Ensure Social Media Campaigns are successfully integrated to the overall digital campaign management and performance
• Manage paid social media (Facebook/ LinkedIn/twitter) advertising
• Ensure reporting and insights are managed against targets set
• Unpaid and Paid social media management for a number of brands

If you want to join this dynamic company email a WORD copy of your cv
1. Please DO NOT send copies of certificates, these will be requested should your application be successful and you secure an interview.
2. Applications submitted in PDF format WILL NOT be accepted.
3. Should you not hear from us within 15 working days of submission of your CV, please consider your application to have been unsuccessful