Telecommunications Company based in Umhlanga is looking for a Digital Campaign Manager to successfully manage all Digital Strategy done for brands within the group including Campaigning, Planning, Set up, Tracking and Reporting.

Key Performance Areas

Performance Media Management (Google Search; Google Display Network; Youtube Media):
• Day-to-day management of multiple PPC accounts towards delivering a positive ROI based on specific client objectives (including set up, tracking, optimisation and reporting on campaigns).
• Keyword research and generation for search strategies.
• Development of ad copy and creative direction for campaigns.
• Integration of PPC accounts with relevant analytics/bid management software.

Premium Display Media Management:
• Consolidation of all necessary assets required for publishers.
• Performance monitoring.
• Post-campaign reporting.

Website Analysis:
• Day-to-day management of multiple websites analytics.
• Implementation of Google Analytics and Tracking in order to improve ecommerce and user journey.

Social Media:
• Ensure Social Media Campaigns are successfully integrated to the overall digital campaign management and performance.
• Manage paid social media (facebook/ linkedIn/twitter) advertising
• Ensure reporting and insights are managed against targets set
• Unpaid and Paid social media management for a number of brands

Candidate Requirements
Educational Requirements:
1. Min 3 Year Degree/ Diploma in Marketing/ Digital Marketing Management or similar
2. Google Adwords Qualified
3. Google Anayltics Certificate

Experience
1. Min 3-4 years Digital Marketing experience with brand management in an agency/ similar environment
2. Proven experience within a paid search marketing role – with understanding of Google Analytics.
3. Proven experience within a digital marketing management role.
4. Attention to detail and accuracy.
5. Logical and strategic thinker. With strong analytical skills.
6. Passion for numbers