Digital Campaign Manager - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 09-01-2019 9:32:38 AM
30-01-2019 10:11:21 AM
Digital Campaign Manager
Cape Town CBD

The Digital Campaign Manager serves as an internal media expert and is responsible for collaborating with internal and external partners to deliver best-in-class execution of media plans.

Minimum Requirements
• A senior certificate
• An advertising / marketing or related qualification
• Experience with programmatic media will be advantageous
• At least 2 years digital campaign management experience is a prerequisite
• Fully computer literate, with internet literacy a prerequisite

Skills & Competencies
This person needs to demonstrate strong communication and collaboration skills, analytical capabilities, and the ability to be agile to optimize plans in real-time.
They must also;
• be flexible and willing to adapt as this role evolves and gets further defined over time.
• able to work in a pressured and highly deadline driven environment
• be passionate about online advertising and marketing

Duties & Responsibilities
• Source, execute, optimize and evaluate all elements of each media campaign. Be the bridge from strategy to execution.
• Make real-time optimizations to the campaigns based on constant measurement and feedback especially with digital plans.
• Work with salespeople to set all measurement metrics and KPIs for each campaign.
• Work with other Campaign Managers to ensure best practice sharing and consistent processes and reporting.
• Provide key learnings reports quarterly with recommendations for future plans.
• Collaborate with brand teams to develop required content plans for digital media plans.
• Understand the media landscape and look for opportunities to impact media plans with new partners and formats that could improve media performance.