Digital Content Coordinator

Work level: Junior – mid level
Salary: Market related

Are you an outdoorsy type of person with a digital content background? This then opportunity could be just what you have been looking for!!

Our client a leading Retail Chain’s Digital Marketing department is in in search of an Online Content Coordinator to join their team to manage the portfolio. The position is largely concerned with creating, planning and executing online content for the products and lifestyle for their social media.

You will be planning and executing, together with the Digital Brand Leader, E-Commerce and Buying teams, an online content strategy primarily concerned with driving online sales, increasing traffic to and engagement with online products and creating and testing effective user journeys through content to product.

Responsibilities:
Analyze how the brand is positioned in the market relative to competitors
Interpret consumer insights and trends for actionable and measurable market strategies
Take brand ownership and provide the vision, mission, goals and strategies
Translate brand strategies into brand plans, brand positioning and go-to-market strategies
Lead creative development and create motivating stimulus to get target market to “take action”
Establish performance specifications and sales estimates as campaign KPIs
Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Implement and execute marketing and advertising activities to ensure consistency with product strategy
Brainstorm new and innovative growth strategies
Align the merchandise buyers and the business with direction of the Brand’s marketing, strategic choices and tactics
Development and implementation of relevant and effective marketing and promotional campaigns in collaboration with an internal and external creative agency and/or freelance designers
Creation and management of promotional and communication calendar for the brand
Maintenance of all product categories, visuals and content on the website
Ensure that all user driven content is appropriately catered for on the website

Requirements:
Related tertiary qualification
1-3 years working experience in a digital marketing or content role
Proficient in Microsoft Office suite as well as the ability to manage social media platforms (essential)
Knowledge of: the Outdoor & Electronics industry and trends; Online market trends; Retail
Excellent understanding of the full marketing mix (ATL, PR, Events & Digital)
Experience in identifying target audiences and devising campaigns that engage, inform and motivate

If you are interested in applying for this position, please send your CV to with the subject "Digital Content Coordinator”. The closing date for this position: 22nd January 2018.

Only suitably qualified/shortlisted candidates will be contacted. Should you not hear from us within 2 weeks of submission, please consider your application unsuccessful.

Please note that your details (CV, name, contact number & email address) will be added to our database. The purpose of our database is solely to keep in touch with you regarding news and new opportunities. We do not share your details with any 3rd party. If you DO NOT want us to save your details, please include the following with applying for this position: "I do not want HumanValue to add my details to their database for future correspondence".