The individual must be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:

Required Experience & Qualifications

Bachelor of Science required, preferably in Communications, Marketing or Business

Strong understanding of the digital environment as a distribution and marketing / engagement channel

Experience with digital marketing / direct response campaigns with external web agency

Experience managing external agencies (e.g. media, creative)

Excellent communication skills; Demonstrated poise, tact and diplomacy

Organized, detail-oriented and deadline-sensitive

Strong customer service orientation essential; Takes initiative, anticipates needs

Digital native and fast-learner. Knowledge of basic HTML, Omniture and Atlas DMT a plus. Understanding of the online production process a plus

3+ years digital marketing experience, preferably with agency background

Experience in a matrix organization is a plus

Key Responsibilities

Coordinate with hotel Sales & Marketing teams and agencies to implement digital marketing tactics for all hotels in region, including a 180 day rolling promotional campaign calendar.

Build landing pages and special offer pages to support segmental marketing campaigns to reinforce hotel USP’s and execute communication plan to drive share from specific target / niche markets.

Launch tactical destination and hotel specific marketing campaigns – ensure divisional campaign creative & copy alignment and promotional placements are optimized across hotels in region.

Management of natural search optimization and core social media visibility and presence

Build and manage key digital platforms (restaurants / meetings / spa, etc.) and implement best practices to deliver increased presence and incremental revenue to hotels.

Test campaign messaging and creative to determine relevancy across segments and to optimize conversion & overall performance.

Coordinate the use of the hotel’s internal marketing channels to maximize campaign reach and impact (brand sites, email marketing, special offer pages, etc.)

Implementation of Guest Communications email marketing tool to drive incremental rooms and ancillary revenue to hotels.

Management of hotel content on , Independent and Destination Sites to optimize conversion of visitors and drive incremental revenue to hotels

Implementation of revenue focused local partnerships / campaigns.

Management of Third Party Site / OTA Merchandising Opportunities

Suggestion of promotion and tactical in collaboration with the Revenue Management teams

Carry out tasks and work towards goals specified in the regional Digital Field Marketing PMP (Performance Management Process)

Complete all daily duties as set out in departmental duties and requirements.