Digital Manager

Location: V&A Waterfront, Cape Town
Salary: R35k per month

Purpose of the Role:
Responsible for managing and maintaining the primary websites of the company which include web, mobile and social sites. The role is responsible for developing and managing digital marketing campaigns by utilising a range of channels. This role will ensure consistency in all digital channels and cultivate a digital voice.

Requirements:
Experience with WordPress and WooCommerce
Experience with Google Analytics
An understanding of Facebook Adverts and Insights
Basic technical knowledge of HTML and web publishing
Knowledge of SEO and web traffic metrics
Basic graphic design skills would be beneficial
Sound knowledge of social media platforms including Facebook, Instagram, Pinterest
Excellent writing skills in English
Excellent project management skills
Attention to detail
Good organizational and time-management skills

Duties:
Maintain website content, blog and product data
Manage data integrity on the website including data and requisition from suppliers
Manage website product and lifestyle shoots and post production of images
Handle user queries regarding website, products and orders
Develop content strategy aligned with short-term and long-term marketing targets
Collaborate with communications and design teams to plan and develop site content, style and layout
Optimize content according to SEO
Analyze and report on website traffic and user engagement metrics
Track conversion rates and make improvements to all websites
Track and report on results and ROI
Digital marketing and social media strategy and content planning utilizing a range of techniques including paid search, SEO and PPC
Manage content distribution to online channels and social media platforms to increase web traffic
Develop an editorial calendar and ensure content team is on board
Stay up-to-date with developments and generate new ideas to draw audience’s attention