Job Summary

Digital Marketing Specialist

Johannesburg

Large Corporate is looking for an experienced Digital Marketing Specialist to join the team.

Requirements:

10 years digital marketing experience.
Qualification in Marketing, Multimedia or Related Degree/Diploma.
10 years experience in:

Google AdWords, including: Search, Display & Video Networks.
Google Analytics.
Google Webmaster Tools / Search Console.
Search Engine Optimisation.
Digital Marketing Strategising.
Communicating with Clients.
Performing Research on Various Industries.
Reporting on Various Statistics. * Experience in Managing Multiple Accounts on a Month-to-Month Basis.
Experience in Different Web Platforms:

HTML
PHP
Wordpress
Joomla
Other CMS Platforms

Responsibilities and Duties

Roles & Responsibilities – Digital Marketing Specialist:

The responsibilities of a Digital Marketing Specialist will be to maintain a portfolio of clients, by performing the following on a daily basis:

Online Marketing Research & Assessments:

Identifying target market and audiences.
Researching the industry, including keywords research.
Making recommendations and suggestions to client. * Advanced Google AdWords:

Setting up of Google AdWords Campaigns on the:

Search Network
Display Network (including GSP & Remarketing)
YouTube * Maintaining of existing Google AdWords accounts.
Take initiative and provide suggestions as to how to improve campaigns.
Perform keyword & industry research.
Follow best Google practices to ensure campaigns are up to standard. * Advanced Search Engine Optimisation:

Manipulate Titles, Meta Descriptions & Keywords tags on a variety of website types including:

HTML
PHP
Wordpress
Joomla * Load SEO content on websites.
Perform keyword research.
Schedule SEO content. * Basic webmaster functions:

Make changes to variety of website platforms & systems.
Create additional pages for conversion tracking purposes.
Change code to increase elements related to website speeds. * Client Communication & Reporting:

Communicate with clients if and when necessary.
Analysis on campaigns & preparing reports on a monthly basis. * Working with Google & Other Related Products:

Search Console / Google Webmaster Tools
Google Analytics
PageSpeed Insights
Google Mobile Friendly Test
Woorank
Web CEO
Raven Tools * Additional Responsibilities:

Admin functions for example updating of client sheets.

Qualifications and Skills

Requirements:

Qualification in Marketing, Multimedia or Related Degree/Diploma.
10+ years experience in:

Google AdWords, including: Search, Display & Video Networks.
Google Analytics.
Google Webmaster Tools / Search Console.
Search Engine Optimisation.
Digital Marketing Strategising.
Communicating with Clients.
Performing Research on Various Industries.
Reporting on Various Statistics. * Experience in Managing Multiple Accounts on a Month-to-Month Basis.
Experience in Different Web Platforms:

HTML
PHP
Wordpress
Joomla
Other CMS Platforms

Job Type: Full-time

Salary: Neg.

Required education:

Bachelor's

Required experience:

Digital marketing 10 years experience

Required licence or certification:

Driver's License