The primary purpose of the job:

-The Digital Marketing Manager overseer the digital marketing strategy for the company.
-Devising strategies to drive online traffic to the company website
-Tracking conversion rates and making improvements to the website
Developing and managing digital marketing campaigns
-Utilizing a range of techniques including paid search, SEO and PPC
-Overseeing the social media strategy of the company
-Managing online brand and product campaigns to raise brand awareness
-Managing the redesign of the company website
-Improving the usability, design, content and conversion of the company website
-Responsible for planning and budgetary control of all digital marketing
-Evaluating customer research, market conditions and competitor data
-Review new technologies and keep the company at the forefront of developments in digital marketing
-Required experience:

Bachelor degree or diploma in Marketing
-Qualified member of CIM or equivalent
-Experience managing PPC, SEO and Affiliate programs
-Strong understanding of current online marketing concepts, strategy and best practice
-Experience in ecommerce, SEO, PPC, Email marketing and social media
-Minimum 5 years experience in a similar digital marketing role