Digital Marketing Manager - City Of Johannesburg Metro Verfied

R 45 000 – 55 000 per month City Of Johannesburg Metro, Gauteng City Of Johannesburg Metro, Gauteng more than 14 days ago 08-04-2014 6:57:09 AM
06-05-2014 6:57:09 AM
A ground breaking online marketing company which provides a plethora of services are seeking the skills of a Marketing Manager with a background in Affiliate Management, PPC and SEO. Previous Managerial experience in a digital environment is essential. Are you looking to work in a high performance environment and display your unique Digital Experience? Then apply now!

Your role as Digital Marketing Manager will include developing, the marketing and retention strategy to successfully attract and retain online customers. Implement online marketing and retention strategy, working with internal teams to successfully delivery key activities. Conduct review of existing processes and propose strategic changes to increase customer marketing, return on ad spend, conversion, basket value and customer retention .Establish a segmented approach to email marketing. Deliver an effective email marketing strategy that will drive increased visits to the website, build awareness of new services and propositions and encourage multichannel participation. Review and refine email welcome programme so that it promotes key and targeted messages to our customers. Ensure the Affiliate programme is optimized, reviewing and negotiating improved terms with suppliers

The following criteria are essential:

- 5 years’ experience in Online marketing including: PPC, SEO, Affiliate Marketing, Email, Social Media.
- 3 years’ experience in Managing a team.
- Solid knowledge of ecommerce including key traffic drivers, conversion points.
- Ability to strategize and analyse i.e. data driven
- Experience in ROI measurement and optimisation