Digital Marketing Specialist - Edenvale Verfied

R 33000 per month Edenvale, Gauteng Edenvale, Gauteng more than 14 days ago 31-03-2015 2:44:11 PM
28-04-2015 2:44:11 PM
Our Automotive Distributor client in Ekurhuleni has the following vacancy available

Plan, execute, measure and optimise all web, SEO/SEM, marketing database, email, social media and online advertising campaigns. ? Media buying for all campaign executions and placements as required ? Manage the ongoing maintenance, with measurement and optimisation of websites and assets, and working closely with internal IT department, digital agencies, dealerships and team members to support all campaigns.
? Manage all digital projects from inception through completion in compliance with plans and strategy briefs
? Work closely with designers and developers to insure that the designs are properly built and implemented ? Management of all App development projects as determined ? Daily management and monitoring of all social media channels (Facebook, LinkedIn, Twitter, YouTube, Google+, etc.) with monthly analytics reporting. Includes strategy for content creation and supporting dealer network with own channels. ? Provide functional expertise, best practices and recommendations regarding the execution of all brand & promotional campaigns ? Manage email-marketing campaigns for Group and dealer network including planning, targeting, set-up, testing, execution, reporting and optimization ? Maintain up-to-date industry knowledge of trends, technologies, industry standards and best practices on an ongoing basis.

Internal & External digital communication platform management (email, JOOMAG, blogs, mobile web) ? Targeting, set-up, testing, execution, and reporting of all Online research done internally

REQUIRED MINIMUM EXPERIENCE
? Minimum of 3 years’ experience in the planning, implementation, analytics and reporting of digital cross- channel marketing campaigns, preferably in the motor industry

REQUIRED MININUM QUALIFICATION
? Bachelor’s degree or Diploma in Marketing, Web, Communications or related field
Knowledge,Skills,qualities and experience
? Building digital marketing campaigns and and executing strategies with passion, precision and excellence, specifically for Google Adwords, SEO/SEM, email marketing, social media and display advertising campaigns
? Deep understanding of social media universe including: Facebook, LinkedIn, Twitter, Google+, YouTube, forums, blogs, etc
? Documented immersion and demonstrated creativity in social media
? Website analytics tools (e.g., Google Analytics), optimization techniques, traffic acquisition, tactics, link building considerations, and social media marketing/monitoring tools
? Proficiency in Microsoft Office (Word, Excel and PowerPoint). Preferred proficiency in Adobe Photoshop / Illustrator (preferred, but not essential)
? have excellent communication and presentation skill