Our client a specialist in the Motor Trade industry with a long, stable record seeks a Digital Marketing Specialist who will be responsible for all digital sales and marketing platforms.

Minimum requirements:
Marketing Diploma or Degree
Minimum 5 years experience in digital media or website development for a marketing agency
Must love the Auto industry!
SEO, Adwords and Search expertise a must
Programmatic advertising knowledge and experience
Google Analytics expertise
Strong computer skills
Must display strong initiative
Self driven and highly motivated and able to work independently
Strong sense of responsibility and accountability
Due to BBBEE requirements this position will give preference to AA/EE Candidates who are suitable for the role.
Responsibilities:
Website SEO, meta-tagging, etc.
Search / keyword optimisation / keyword strategy and performance
Adwords
Website performance
Google Analytics
Facebook performance
Facebook lead advert performance and optimisation
Facebook audiences
Facebook boosted posts
Audience profile and brief on programmatic advertising
Track efficiency and performance of programmatic advertising
Identify and implementation of digital platform changes and media trends
Tracking, measurement and reporting on digital performance
Budget
Objectives of the role:
Support the strategic objectives and direction of the brand
Play the significant operational role in managing the websites SEO, Adwords and search functionality and efficiency; social media advertising and performance
Ultimate objective is to increase sales through dealer network
Tasks:
Optimise brand performance in digital space (SEO, Adwords, Search)
Full responsibility for website SEO
Optimise Adwords in conjunction with media agency
Employ search key words in conjunction with media agency, manage key word performance and adapt / change accordingly and on an ongoing frequent basis
Website SEO performance and tagging
Ensure correct tagging of all website pages and content
Add / change tagging as and when required according to new content, campaigns and focus areas
Facebook performance, boosted posts, fb audiences
Facebook lead advert briefing, performance and optimisation
Audience profile and brief to media agency on programmatic advertising
Track efficiency and performance of programmatic advertising
Recommend adjustments and changes to optimise advertising efforts
Google Analytics report
Ongoing website and digital media report analysis with subsequent adjustments to further optimise efficiency
Manage digital media budget in conjunction with Marketing Manager
Social media advertising, posting and optimal usage as a media channel
Programmatic advertising
Measurement and reporting
Budget