Our client a leader in the automotive industry seeks a Digital Marketing Specialist to join their team to oversee all all aspects of Digital Marketing for the business and will be required to create and present reports on Digital Performance to various stakeholders.

Please take note that due to the company's BBBEE policies, preference is given to suitable EE candidates who fit the requirements set down below.

Please see below requirements, this is a SPECIALIST position that requires 5 years experience as a Digital Marketer, so in order to be considered you MUST have that experience. This position is NOT for graduates or junior level marketers. Your appication will be deleted immediately if you are not a SPECIALIST in the Digital Marketing sphere! NO CHANCERS!

Minimum Educational requirements:
* Bachelor’s degree, diploma or certificate in Marketing / Digital Marketing

Literacy Requirements:
* Google Adwords
* Google Analytics
* Google Tag Manager
* Google Business
* Facebook + Facebook Ads Manager
* SharpSpring
* Hotjar
* Google Data Studio (advantageous)
* live chat tool for business
* Development skills would be advantageous (experience with building websites)
* Minimum required knowledge to be applied to operational responsibilities

Website:
* Focus on increasing traffic to website
* Responsible for SEO audits of website as well as implementation of SEO changes and requesting changes from developers
* Obtain & interpret website analytics reports
* Creating and presenting reports on website performance
* Run Hotjar heatmaps on website, so a good understanding of the Hotjar console is required. Heatmaps will have to be set and interpreted by the Digital Specialist
* Manage the live chat tool for business
* Liaise with media agency on UTM tagging, channel performance, etc.

Social Media:
* Maintaining social presence for business
* Obtaining & Interpreting reports & feedback from agencies
* Facebook + Facebook Ads Manager: scheduling of posts to be boosted as well as interpreting results from reports. Boosting will be done by agency

Marketing Automation
* A good understanding of the SharpSpring console overall. Mailers will be created by agency, but performance reports will have to be interpreted
* Understanding Marketing Automation & email marketing process
* Ensuring that campaigns & tasks are executed
* Reporting back to business units on activities

Digital performance:
* Google Adwords - Ads are created and managed by agency, but they rely on the Digital Specialist for guidance and interpretation
* Google Analytics – Analytics is our primary website performance management tool and the Digital Specialist will be required to be the custodian. They will use Analytics each month to analyse and draw up monthly reports, thus, very good knowledge of this tool is required
* The Digital Specialist will be the custodian of the Google Tag Manager account and will thus be required to add, manage and remove tags
* The Digital Specialist will be the custodian of our Google Business account and will thus be required to add and manage listings, and create monthly reports for the business
* The ability to create dashboards on Google Data Studio will be advantageous.

BOT
* Interest in website and Facebook Messenger BOTS
* Ability / inclination to create BOT
* Sharing digital expertise in the business
* Work with creative and media agencies to ensure that best ROI is achieved
* Reporting back to business on digital performance
* Act as consultant / trainer to franchise marketing managers to improve their understanding of digital
* As the digital expert, must be able to train, present, advise and make recommendations to the business

Minimum general requirements
* Must be able to multi-task and work on a variety of brand sites
* Manage work to deadlines and accordance with schedule
* Managing a multitude of tasks concurrently
* Work within a team set-up

Minimum experience required:
* Minimum 5 year experience in digital media and/or website development