Digital Marketing Specialist - Bellville

A leading IT company is a digital marketing guru that is an expert at social media, digital marketing and that sees the aesthetic behind the numbers.

The ideal candidate will be responsible for analytics and the processes which deliver information, insight and recommendations to team members and clients. The job would include the monitoring, measurement, interpretation and recommendations for optimisation of online marketing performance and their offline impact and move the metrics that matter.

Responsibilities:
- Work closely with clients in measuring their digital activities, determine relevant KPIs and methods of measuring client objectives.
- Setup up the tracking and monitoring of paid and organic digital activities using the appropriate digital measurement tools to ensure
effectiveness and ROI are fully measured
- Create and automate ongoing reporting for digital activities allowing clients to continually see and understand the performance and impact of
digital
- Create performance specific presentations for non-technical stakeholders and attend regular meetings to present findings and recommendations
- Coordinate and collaborate with social and digital media teams across the companies to produce regular reports and updates for clients
- Identify growth opportunities to improve the execution and performance of social across both paid and organic
- Drive improvements in the measurement and delivery of digital across paid and organic
- Identify growth opportunities to improve the execution and performance of digital across both paid and organic
- Provide strategic input for content generation for marketing
- Manage implementation of activities between marketing/agencies and technical teams to deliver identified opportunities
- Working closely with the marketing and agency teams to ensure all activity is measure
- Work on strategic and innovative projects that will help the business bridge the online-offline gap

Qualifications:
- Educated to degree level in a relevant and ideally numerate subject
- 5+ years’ work experience with at least 3 years in digital analysis
- Google Analytics/Adwords certification an advantage
- Background in social and digital analysis, working with data across paid, owned and earned media touch points either from agency or online
publisher environment
- Hands on knowledge of social analysis tools and platforms such as Meltwater, Brandseye, Facebook Analytics, Twitter Analytics, or similar tools
- Familiarity with digital measurement tools such as, Google 360 or Google Analytics
- Experience conducting brand tracking and conversion analysis
- Numerate thinker with the ability to present findings to non-technical audience, bringing insights to life through engaging presentations
- Excellent communications skills, with the ability to interpret analysis or results and communicate to senior stakeholders

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