DIGITAL PERFORMANCE MARKETING SPECIALIST

The Digital Marketing Specialist’s role is to design, create, and deliver digital marketing campaigns to support acquisition and retention. Proficiency in web advertising, social media and analytics is a must. Familiar with a wide range of digital acquisition practices, concepts, and procedures is required. This role will require a highly proficient candidate with in-depth digital performance marketing knowledge, expertise and proven track record.

DUTIES & RESPONSIBILITIES
• Working closely with the Head of Acquisitions and VAS Head, driving the strategic direction of digital marketing campaigns, to increase ROI and drive acquisitions
• Monitor competitors and industry trends to create benchmarks and competitive market offerings
• Create and implement strategies and roadmaps to meet acquisition targets across all digital platforms
• Planning, development, optimisation and execution of digital performance acquisition campaigns, including online advertising, SEM, SEO, affiliate, display, mobile, video, social media, etc.
• Continuously optimize, create or brief in digital acquisition assets to drive performance campaigns
• Manage all paid-for activity across all digital platforms (web, mobile, social)
• Develop and implement a holistic SEO strategy designed to drive highly
qualified traffic to the site, ensuring cross-channel integration and identifying
synergies with internal and external business partners
• Identify KPIs and key business metrics (e.g., online funnel, acquisitions, acquisition cost, customer lifetime value, customer churn) on a campaign-by-campaign basis, for all digital marketing activities
• Monitor, track and analyse campaign performance, then take appropriate action based on such analysis
• Sourcing and managing all affiliate partners and assisting them with collateral for executing digital acquisition campaigns
• Strategic digital product selection with effective user flows to ensure that the success of the digital acquisition campaigns result in acquired subscribers.
• Ensure targets for all digital platforms are met within the agreed budget requirements
• Developing and maintaining relationships with all key marketing partners
• Generate reports to demonstrate continual improvement and progress toward company goals

KEY REQUIREMENTS

• Minimum 3-5 years experience in digital performance marketing and/or consumer acquisition
• Demonstrated ability to meet and exceed acquisition targets and a desire to own and be accountable for the online acquisition funnel
• Proven experience delivering effective and innovative digital performance campaigns, using a variety of digital assets, including rich media online ads, micro sites, and social media applications
• Experience A/B testing, managing, optimizing and growing multiple performance campaigns
• Experience managing successful social media campaigns, and a solid understanding of affiliate marketing
• Strong ability to present digital marketing concepts and receive feedback
• Deep interest in keeping up with digital trends that can positively impact our business
• Superior analytic skills, and the ability to compile, analyse and leverage performance data to both identify new opportunities and optimise current campaigns
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business
• Ability to prioritise, track and complete multiple and competing priorities
• Keen awareness of commercial imperatives
• Strong management skills
• Strong attention to detail, excellent oral and written communication skills, highly organised, able to work independently and plan appropriately
• Exceptional time and project management and the ability to juggle long and short-term deadlines in a dynamic working environment
• Must be a team player
• WASP industry knowledge advantageous