A very well established Hotel in the East of Johannesburg is looking for a Direct Marketing Coordinator.MAIN RESPONSIBILITIESProject manage group customer direct marketing communication for the hotel, conferencing and non-gaming products, including segmented e-newsletters, targeted email promotional offers, Hotel website offers, links, banner campaigns, search term campaigns, electronic advertising and listings, Hotel content on third party websites and loyalty acquisition, statements and member communication, from inception to results analyses.Manage all campaign deadlines, collateral, distribution, sends, stakeholder relationships and information, briefing templates, content and creative direction for all direct marketing initiativesImplement best practice acquisition and retention marketing communication and project management of the Crown Key loyalty programme communication.Implement best practice acquisition and retention marketing communication and project management campaigns for entertainment, food and beverage and leisure business communicationBrief Agency, designer and/or mail house for all relevant direct marketing efforts, including copy and creative, response objectives, offer strategy and positioning, budget, timing and fulfilment mechanics.Implement list planning and segmentation based on effort objectives.Provide database owners with timely and specific briefs regarding database extracts for marketing communication or analysis.Work closely with property marketing managers and divisional heads to ensure that the offer positioning is both relevant and attractive to the specified target market, and that communication promises are delivered when a customer or prospect responds. Training and up-skilling of front office staff to drive sign up for the Crown Key loyalty programme, benefits and relevant campaigns and competitionsOverall management of group wide competitions to drive bookings for the various segments. This includes alliance partner negotiations, creative direction and campaign implementation for the group.Development of measurable direct marketing formats and templates, response channels, list and offer tests to improve response rates, cost effectiveness and/or revenue generated from the efforts.Ensure that the hotel and conference database communication meets operational objectives and increases business on the books.Management of data hygiene / and or enrichment projects for various portfolios / segmentsDay to day management and oversight of direct marketing agencies to ensure service delivery, competitive quotes and postal rebatesManagement of the direct marketing budget.Maintain post analysis documentation to ensure that learning from past efforts can drive improvements in future resultsProvide non-gaming direct marketing support to hotel units as requiredMonthly reporting of direct marketing results vis a vis the objectivesMINIMUM REQUIREMENTSA proven track record in a direct marketing role.A marketing degree, IMM diploma, IDM Practitioner qualification, or at least 5 years’ direct marketing experience in travel, hospitality and/or loyalty programme marketing.Be proficient in MS Office, including advanced Excel skills, PowerPoint and Word. Experience with MS Projects, a bulk e-mailer programme and/or a web content management system will be added advantages.Must have drivers licence, own transport, and be prepared to travel to the groups properties regularlyBe meticulous, accurate and show attention to detailBe deadline driven and a self-starterBe a creative and independent thinkerBe a team playerHave superior communication skills and excellent analytic and numeric skillsBe emotionally mature in working under pressurePlease submit your CV along with contactable references and a professional picture of yourself.Only shortlisted candidates will be contacted