Direct Marketing - Boksburg - Boksburg Verfied

R 25 000 CTC per month Boksburg, Gauteng Boksburg, Gauteng more than 14 days ago 26-01-2016 4:00:35 PM
23-02-2016 4:00:35 PM
Stunning Hotel and Casino situated on the East Rand is seeking an experienced Marketer with experience in Direct Marketing. MAIN RESPONSIBILITIES:A-Z project management of group gaming direct marketing campaigns, from agency brief to results analysis including all gaming Postal mailers, emailers, sms campaigns and telesales efforts and postal mailers for the rest of brand properties.Supervisory oversight of departmental staff vis a vis their assigned tasks.Work closely with property marketing managers and divisional heads to collate content for various group gaming direct marketing campaigns.Evaluate and refine offer and positioning in light of the product, target market, response channels, timing, fulfilment, terms and conditions etc.Write and send approved creative and copy briefs to appropriate resources including DTP and retained copy writer and designer. Including response objectives, offer copy and positioning, creative direction or insight, budget, timing and fulfilment mechanics.Set up approved and agreed direct marketing campaigns timeously using Bally BI Campaign Management tools.Review all approved and agreed direct marketing campaigns in time using Bally BI Campaign Management.Implement list planning and segmentation after briefing and consulting with BI Department using Campaign Management.Compile a monthly report with insights for all direct marketing campaigns using Direct Marketers effort and response reports, Unit Marketing Managers reports and Bally campaigns reports.Day to day management and oversight of DTP, Printer supplier, mailroom etc. to ensure service delivery, competitive quotes.Review Cost Estimates and recommend for approval.Resolution of member queries with regards to product, grading, invitations, mail and communication, benefits, offers, change of address etc. as required. MINIMUM REQUIREMENTS:Matric / Grade 12.Marketing degree, IMM Diploma, IDM Practitioner qualification or equivalent required.3+ Years Direct Marketing experience in the Loyalty Programme Marketing.Experience in all direct marketing channels is required.Proficient in Computer and database literacy (word/excel) essential.Strong written and superior communication skills.Excellent Customer Relations skills.Excellent Numerical, Planning and Analytical ability.Creative and independent thinker.Only shortlisted applicants will be contacted.

Recruiter: HotelJobs