Overall Responsibilities: Define vision and key strategies to win and be at the leading edge of In-store in the local market / cluster Annual landscape and competitive assessment (incl. digital) as input to business reviews Profiling of the local consumer segmentation and program creation to reach chosen segments Work with brand manager to establish role of consultants, demonstrators, or promoters on the brand Fully manage the process of agency selection, staff training, enabling materials such as RTB tools, controls, etc. Track & report results and relevant process measures, e.g. staff turnover, etc. Summary of Job Requirements: Minimum education of Bachelor's Degree with good academic results Strong skills in leadership, and excellent in communication Good command of the English 0-3 years working experience. Have a passion for winning Be willing to face a new challenge every day