Display Account Manager - Cape Town
Purpose of Job:
A Display Account Manager is the person responsible for the day to day delivery of Display
campaigns – their primary concern is to manage, report and optimise a campaign in order to deliver
against client volume and efficiency targets.
You should understand how other media can influence Display, the principles of PPC & Search Engine Optimisation (SEO).
? Have the ability to set up a Display campaign from scratch - from trafficking creative, setting up and implementing tracking to creating specific targeting strategies based on set KPIs.
? Be aware of your clients’ business targets and goals.
? Plan campaigns to deliver against targets and client marketing objectives
? Take on responsibility for the planning and forecasting of schedules
? Keep clients up to date on day to day changes in campaign performance and issues
? Incorporate testing into Display campaigns - for example creative testing, Landing page testing,
day-part targeting, keyword expansion etc…
? Take responsibility for the production of results and competitive analysis - Reporting campaign
performance on a weekly and monthly basis, (with fair support from Display Account Executives)
? Deliver a coherent commentary on results each week – including a summary of performance, key
influences, campaign optimisation, market forces and competitive positioning
? Attend status meetings, results meetings and produce contact reports to ensure all meeting
outcomes are reported and delivered against
? Have knowledge and experience of using campaign management tools - for example, Doubleclick,
Analytics packages such as Google Analytics and Omniture, as well as market research and
Display tools including Google Insights for Search and Display
? Support Senior Account Managers in delivering effective client service
? Liaise with relevant departments to deliver effective Account Management
? Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint.
? Be administratively competent
? Deal with invoice queries quickly, alerting a senior team member to problems if necessary
? Be responsible for requesting and chasing PO’s.
? Ensure that all budgets are entered into platforms correctly and budgets are paced correctly on
? Ensure agreed budgets are not exceeded
? Liaise with line manager and aid in training and development of the Display Account Executives
? Ensure that Display Account Executives take control and ownership of their roles within the
account management process and that they understand the importance of their part.
· Ensure task sheets/apps and holiday/sickness forms/apps are kept up to date.
? Take your career management seriously, preparing for performance reviews and attending training planned for you, including workshops and department sessions
? Continue on the job training and workshops and internal/external training sessions
? Identify new initiatives and opportunities on client accounts - for example, by testing landing pages,
creatives, utilising and upselling other display channels (Facebook, YouTube, direct media buys
? Improve knowledge of client business to ensure greater appreciation of Search and Display
delivery in the overall mix
? Keep abreast of any developments in the Display market
? Gain and develop experience in other media, such as SEO and Search