Ecommerce Director

A clothing supplier is looking for an Ecommerce Director to join their company.
Description
Purpose of the job:
The Director of eCommerce is responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies.

Responsibilities:
Ownership and management of Customer Experience including Design and Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality
Ownership and management of Internet marketing including social media integration
Ownership and management of Technical Infrastructure
Ownership and management of SEO measurements and monitoring methodologies
Build, Direct and manage internal and external teams
Provide SEO/SEM/PPC and Internet Marketing thought leadership, innovation and process improvement initiatives
Requirements:
Internet best practices and the impact that these have on SEO
Internet Marketing best practices that result in customer acquisition, retention and growth
Managing and directing website Technical Structure, Design and Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, and Functionality efforts to positively impact eCommerce efforts
Degree in Marketing with Online Marketing experience
5 – 10 years’ experience with min 3 – 5 years in Fashion Ecommerce
Digital Marketing, Ecommerce Operations, Business Intelligence
Ability to specify technical changes to technical/development teams
An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
Experience with PPC - Management of Pay per click programs
Backlinking: can demonstrate successful link building campaigns that result in the acquisition of large volumes of inbound, high quality links
Experience with web analytics tools
Experience using a CMS and an understanding of the impact they have on SEO Knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter
Ability to compile and analyse search data and metrics and make decisions regarding campaign direction
Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
Outstanding customer service skills
Ability to work independently and within a team environment
Strong independent decision-making, organizational, planning and problem-solving skills