A specialized position where an Email Marketing Specialist is responsible for executing the company’s email, SMS and overall outbound digital marketing strategy that engages, nurtures, and drive customer loyalty. Reporting to the Head of Retention, the Email Marketing Specialist will be managing the execution of email campaigns, from setup, targeting and testing to deployment and email campaign optimization. This includes reviewing creative, executing tests and QA, running data filters, scheduling and deployment.

Key Performance Areas :

•Deploying and optimizing email, SMS and other direct marketing programs that drive customer engagement and retention;
•Analyzing campaign results – including audience, promotions, messaging, creative, deliverability, open rates, click through rates and conversion report
on results and provided insights and recommendations;
•Sequencing and building trigger-based nurture programs for each defined persona;
•Executing A/B and multi-variate test programs to evaluate email marketing strategy, including frequency, audience and content;
•Performing quality control checks and best practices to produce error-free work;
•Handling resolution of issues and any risks related to email;
•Working with our various Email Service Providers
•Adhering to email and SMS standards, processes and best practices;
•Working cross-functionally with Brand & Creative, Developers, Designers, PR, etc.
•Using industry best practices to help grow and maintain a clean email and SMS list to minimize occurrences of unsubscribes, bounce rates and spam
marks;
•Monitoring deliver-ability of subscriber interaction with emails, complaint rates, bounce rates and Sender Score rank to reduce risk of being
blacklisted;
•Researching competitive landscape and best practices, and make adjustments to plans and operational activities based upon identified information.

Consults with :

•Design Department
•Development Department
•SEO Department
•BI Department

Skills and Attributes :

•Excellent knowledge of MS office (excel and word)
•High levels of accuracy and attention to detail are essential
•Must have the ability to work under pressure and work to deadlines
•Experience using outbound email/SMS marketing software
•Strong organisation skills
•Have an understanding of basic marketing principals and email best practice policies
•Experience executing and optimizing strategic acquisition and nurture programs.
•Experience in strategizing and setting up triggered email programs is a plus.
•Experience establishing effective measurement and reporting programs that deliver insights into our business enabling us to make informed
decisions that increase program effectiveness.
•Exceptional written and oral communications skills. Strong interpersonal skills well-developed organizational skills.
•Proven ability to manage complex projects with multiple stakeholders and vendors to deliver results in a fast-paced, deadline oriented environment.
•Basic HTML experience and competency is a plus.
•Experience with the IBM Marketing Cloud and Selligent is a plus

If you meet all the skills apply now however a proof track will need to be presented.