Email Marketing Specialist - City Of Johannesburg Metro Verfied

R 240 000 - 480 000 per annum City Of Johannesburg Metro, Gauteng City Of Johannesburg Metro, Gauteng more than 14 days ago 21-08-2017 7:21:13 AM
16-10-2017 7:21:13 AM
A top digital marketing company and one of the largest lead generation firms in South Africa is looking for an Email Marketing Specialist to join their team in Johannesburg. The successful candidate will be required to deploy all daily mails, control the data, reporting and reputation management. If you are keen on exploring a new job opportunity, get in touch with us today.

Your key job responsibilities as the Email Marketing Specialist in Johannesburg will include:

- Deploy all daily mails through various email systems
- Daily Reporting on campaign performance
- Managing data and molding it to perform better per product
- Managing the reputation of the IP’s where need be
- To advise design and development team on all changes needed to improve campaign performance
- Subject line testing to smaller bases to see what is best to use.
- HTML testing
- Increase leads on all campaigns
- To get number of leads per 1000 mails sent higher each month based on cleansing and profiling of data as well as any other methods.
- Reputation management report explaining what has happened in the previous month and explaining how we fixed any issues
- Campaign report, which shows how we can improve campaigns for the new month and financials on the month.
- Adding of new months data to the pool from the previous month.
- Split testing of campaigns to see what works best
- Working on strategies to build our opt in base.
- To make sure that CPL’s come down each month and profitability goes us per campaign.
- Find new innovative ways to bring costs down and increase revenue on mail
- All mailers and pages will need to be tested before going live to all types of mail boxes
- All will need to be signed off with all popi rules in place
- The email marketing specialist will need to keep up to date with latest technologies.
- They will need to be updated on SPAM triggers and updates on email client interfaces so we can always improve deliverability
- This would include items like coming up with great concepts to improve campaign performance
- Any ideas on how to improve mail and data cleansing

Requirements for the Email Marketing Specialist in Johannesburg:

- Experience in a similar role
- Marketing or communications qualification
- Be able to come up with ideas and execute
- Must be comfortable working by themselves