Events Manager - Cape Town

Job Purpose
Support the formulation of marketing strategy and the annual marketing plan and manage and effect the implementation of the marketing plan with the objective of influencing targeted consumers or businesses to choose the company products and services and to achieve specific measurable business and marketing objectives.

Key Duties
Manage allocated budgets in line with implementation plans by keeping a running budget indicating actuals vs budget and reporting on budgetary position including rationale for deviations
Understand financial principles including costs as it impacts the ability to formulate and execute relevant marketing plans/interventions/campaigns
Interrogate and managing costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers
Provide content in support of the development of the marketing strategy for the Business Unit
Understand Divisional/Business Unit objectives to ensure relevant implementation of plans
Provide input on campaigns and activities for relevant marketing reports
Coordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off marketing plan
Provide input into and influence the Client Value Proposition (CVP) and product and service development to ensure relevance based on understanding of the target market
Ensure relevant and impactful marketing and communications tactics and implementation. Identify and engage with all relevant stakeholders across Business Unit to ensure robust implementation of marketing initiatives
Build and maintain collaborative relationships with identified key stakeholders to deliver on business results
Support the achievement of the business strategy, objectives and values
Identify training courses and career progression for self through input and feedback from management
Ensure all personal development plan activities are completed within specified timeframe
Share knowledge and industry trends with team and stakeholders during formal and informal interaction
Seek opportunities for and obtain buy-in for developing working process enhancements and/or efficiencies that will improve the impact and effectiveness of your role
Support the company Way' to ensure relevant marketing plans, briefs and execution that build the company brand
Contribute to a culture of transformation goals by "living" the brand and values and being an active and collaborative team player
Participate in and support CSI for the achievement of group vision and business
Seek and advocate opportunities for relevant innovation
Communicate briefs that provide the required insight and direction to guide solutions to the specific marketing and communications objectives, aligned to business objectives
Critically evaluate proposals and creative solutions from agencies
Manage the agency through debriefs, facilitating approvals and post-approval delivery of the defined initiatives/campaigns
Comply with governance requirements to minimise risk to all stakeholders
Measure marketing campaigns through the application of relevant measurement and tracking tools

Essential Qualifications - NQF Level
Diploma
Advanced Diplomas/National 1st Degrees

Preferred Qualification
Bachelor of Arts: Marketing , Bachelor of Commerce: Marketing

Essential Certifications
Marketing Association of South Africa (MASA)

Minimum Experience Level
Three or more years as an intern, marketing assistant or marketing coordinator

Exposure
Strategic thinking skills - the ability to think beyond the immediate and tactical
Understanding of market strategy principles incl. market segmentation; target markets; positioning principles; branding principles; media & channel planning; social & digital platforms
Marketing Mix Optimisation skills - the ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service
Ability to understand and apply knowledge of customer insights; CVP frameworks and products and services features & benefits to ensure effective marketing campaigns
Analytical skills - ability to process information/insights resulting in plans/interventions/campaigns that are effective
Creative evaluation skills - ability to judge creativity in the context of briefs; effective business solutions; & marketplace impact and dynamics
Influencing stakeholders to obtain buy-in for concepts and ideas
Sharing information in different ways to increase stakeholders understanding
Brainstorming ways of improving a product or situation
Working with a group to identify alternative solutions to a problem
Interacting with diverse people
Building and maintaining effective relationships with internal and external stakeholders

Behavioural Competencies
Building Partnerships
Communication
Customer Focus
Decision Making
Initiating Action
Innovation
Work Standards
Quality Orientation

Technical / Professional Knowledge
Accounting principles
Business principles
Business terms and definitions
Communication Strategies
Data analysis
Governance, Risk and Controls
Company’s vision and strategy
Decision-making process
Company/Division/Cluster/Business Unit specific business knowledge
Company’s Brand and Marketing Way
Marketing Strategy understanding as it relates to the components of the marketing mix and how this i
Analytical and systems thinking ability to enable the application of client insights, market/competitors
Communications strategy skills and understanding including all communications mix elements (ATL/B
Understanding of branding & brand building principles and techniques as drivers of marketing strategy
Writing of briefs and verbal articulation thereof to internal and external stakeholders
Development and implementation of marketing plans in support of the marketing and business strategies
Development of marketing presentations as required that are in support of marketing strategies, objective
Financial and numeric competence to enable marketing plan execution ito (i) setting of SMART objective
Ability to professionally use Powerpoint, Word & Excel

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