Head Cutomer Proposition/Marketing - Cape Town Verfied

Salary Negotiable Cape Town, Western Cape Cape Town, Western Cape more than 14 days ago 22-08-2019 1:13:26 PM
17-10-2019 1:13:26 PM
Head: Customer Proposition Delivery and Management/Marketing
Positions in Sandton, Johannesburg and Cape Town

Close: 28 August 2019

• End-to-end delivery of the customer value proposition (CVP) from design to execution ensuring the delivery of the desired customer experience
• Accountable for the overall delivery of the CVP into the business which includes the alignment of product, channel, operations and services across all target markets
• Ensures that the four segmented CVP’s are delivered into the business in an integrated manner
• Tracks the successful implementation of CVP
• Leads the development of customer service, engagements and retention strategies
• Orchestrates the implementation of the new strategies
• Oversees the development of new or refined engagement and service models
• Ensures that customers are engaged based on their current life cycle and CVP to drive retention as well as new business
• Ensures systems and processes to ensure the generation of quality leads
• Oversees the mining, sorting and analyses of customer data to develop customer insights and leads
• Manages the process of generating leads and ensuring leads are directed to the appropriate advice team
• Overseas the design and execution of customer campaigns
• Directs customer communications to engage and inform regarding proposition that serve their needs
• Monitors the customer experience and feeds this into customer strategies
• Measures individual customer profitability and develops strategies to improve the customer profitability
• Act as the key interface with product solutions, distribution and operations so that the delivery of target market proposition are integrated
• Formulates and entrenches the customer narrative and strategic direction
• Sets requirements and informs the backlog and prioritization for agile implementation
• Guides, supports and leads a team of managers in the creation and implementation of the customer strategy

Qualifications, Skills and Experience

• Post graduate qualification in business, finance, statistics, economics or actuarial science
• MBA would be an advantage
• 5 years senior marketing experience
• 8+ years’ experience within the financial services industry
• Proven track record of execution in a fast paced environment
• Strong leadership track record essential