Head of Creative Direct Marketing Manager - Southern Suburbs Verfied

Salary Negotiable Southern Suburbs, Western Cape Southern Suburbs, Western Cape more than 14 days ago 14-03-2017 12:42:40 PM
11-04-2017 12:42:40 PM
Candidate with a Degree in Communication / English / Journalism and/or Advertising, and minimum 4 years’ experience in a similar role, required to play an integral part in the integration of the marketing, design, communication and digital departments. You will be responsible for developing creative guidelines and directing creative work, including print collateral, websites, email campaigns and more.

Minimum requirements:
• B Degree in Communication / English / Journalism and/or Advertising required
• Minimum 4 years’ relevant experience in a similar role or at an advertising agency required
• Copywriting experience required – preferably in Financial Services and/or below the line environment
• InDesign and MS Office suite essential
• Experience in producing excellent campaigns with minimum guidance required
• Experience in working across variety of media from digital to print, brochures, posters and editorials required
• Digital experience – web copy, Facebook, emails, mobiz, SMS, blog posts, etc
• Direct mail experience advantageous
• Ability to put presentation together and present required
• Ability to edit, rewrite and proof copy required

Responsibilities:
• Ensure branch development and creative execution – implementation, monitoring
• Develop marketing plans – understanding target market to achieve profit and maximize brand’s long-term potential
• Plan and manage the implementation of direct marketing strategies across all channels – print and digital
• Create and drive brand strategies – positioning, scheduling and deciding selling platform
• Create new branded items and sell initiatives, market company image and positioning
• Develop campaigns to set product apart from competition
• Develop and execute customer pricing and promotions