Job Description
1. Brand equity creation/ Value creation
Tangibly increase the value proposition of the brand. Engage & assess consumer tracker KPI’s that brand value is being created
continually.
2. Consumer need segment planning
Develop and ensure implementation of the consumer need segment planning for sustainable profitable growth of the segment.
3. Consumer insights
Leas the process to identify and understand consumer needs for various need segment through research to develop strong value
added concepts for the portfolio.
4. Advertising and promotion
Ensure the development of effective advertising and promotional programs based on consumer insights & competitor activity, and
evaluate effectiveness of the investments. Budget, monitor and evaluate the A&P spend in line with objectives. Take rectification
steps as and when necessary.
5.Product innovation/ NPD
Lead the process to generate and evaluate ideas for renovation and innovation based on consumer insights, market
opportunities, competitor analysis and technological opportunities in order to improve existing products and to launch new ones.
The salary is a sum of Basic Salary + Housing Allowance + Transport Allowance. On top of this there is a family medical insurance, children's education allowance (usually up to 2), bonus/incentives and in case of expats, once a year return tickets to home country (for the family).
2/3
6. Forecasting
Lead various categories so that effective & timely coordination with Supply Chain and Sales is achieved for an accurate and reliable
rolling category sales forecast.
7. KPI’s
Analyze and manage key KPI’s for the assigned consumer need segment, in order to measure marketing effectiveness and take
corrective actions when required.
8. Pricing
Lead the process to set and review consumer pricing and apply effective pricing strategies in cooperation with Sales and Trade
Marketing, to ensure optimal profits.
9. 8Q Innovation Planning
Lead the process of 8Q innovation planning. Assign project leaders, timelines, teams and drive the individual teams to achieve set
benchmarks based on 8Q innovation planning.
10. Tail Management
Lead the process to identify “decliners” and “non-contributor” products and take effective steps (in liaison with Senior Team) to
rectify the situation.
Qualifications
We are looking for a strong candidate with solid FMCG marketing experience, preferably in Europe/North America.
The ideal candidate will be a seasoned professional with minimum 7 years’ experience at a blue chip FMCG company. He will
have worked at various levels and shown progressive growth in his career: developing and introducing brands and products in new
categories or line extensions of current categories. The individual should also have leadership skills and people management
experience.
Educational level: University, minimum Bachelor’s, preferably Master’s degree Specific diploma/education: preferably, though not limited to, Marketing or MBA
Languages: - English: fluent in speech, reading and writing - proficiency in Arabic preferred: speech, reading and writing - other language skills is advantageous