Junior Brand Manager - Centurion Verfied

R 20000 per month Centurion, Gauteng Centurion, Gauteng more than 14 days ago 07-09-2017 6:46:39 AM
02-11-2017 6:46:39 AM
Our client situated in Centurion area is urgently looking for a Junior Brand Manager to start asap. The position is urgent!!

To maximize the short and long term sales and profitability of the brand(s) for which he / she is responsible. This is achieved by managing all aspects of the marketing mix effectively in order to maximize the consumer and trade appeal of the brand(s) and build strong and enduring brand equity.

This is a training Brand manager position which is intended to grow a Brand Manager into a more senior Brand Manager role and grow into larger more challenging brands. During this time the incumbent should be exposed to all aspects of brand management, and should gradually be given increasing levels of responsibility.

Key Responsibilities (Amongst others):

Obtain quotes, prepare purchase orders and liaise with purchasing department to source necessary items (e.g. point of sale material).

Check supplier invoices and obtain necessary approval signatures before submitting to accounts dept. for payment.

Attend most of the meetings that the Senior Brand Managers or Marketing Manager is involved in on a day-to-day basis. In addition to taking minutes, offer opinions in these meetings and try to contribute to the quality of the decisions that are made.

Assist Senior Brand Manager / Marketing Manager in preparing presentations, displays, etc. for sales meetings and new product launches.

Brand History: Understand the brand’s history – how it has performed over the years in terms of market share, sales and profitability. Analyse what have been the key drivers of strong or weak performance. Keep the brand history file updated each year.

Competitors: Develop an in-depth understanding of competitors’ strengths and weaknesses. Be acutely aware of their activities in the marketplace at any given time.

Ownership: Act as the “Managing Director” of the brand. Take passionate ownership of every aspect of the brand’s performance – sales, cost of goods, gross profit, BMI spending, product quality, presentation, stock availability, etc.

Brand Strategy: Have an in-depth understanding of the Brand Strategy, and be the major architect of the evolution of the strategy over time.

Ensure that the Brand Strategy document is reviewed annually (usually in September), with relevant members of senior management present at the review. Any changes agreed at the review meeting must be recorded in an updated Brand Strategy document, using the standard company approved format, and properly communicated to the relevant parties.

Brand Plans and Budgets: Following the annual review of the Brand Strategy, the brand plan for the following calendar year must be prepared, using the standard Brand Plan format, and presented to senior management. Once management has approved the Brand Plan in principle, it forms the preliminary basis of the brand’s financial budget for the following calendar year. If the finally approved budget numbers are different to the Brand Plan, the Brand Plan must be adjusted to reflect the same numbers as the approved budget.

New Product Launches: The Brand Manager is responsible for conceptualizing, motivating and managing the introduction of new products, line extensions, and product improvements.

Routine brand management activities: These include regular monitoring of sales, average selling prices, GP and BMI expenses versus budget, trade visits, customer liaison, sales force briefings, attendance at forecasting meetings, interaction with advertising agencies, promotional agencies and research suppliers, checking of invoices, liaison with other departments on a wide range of issues pertinent to the brand, etc.

Corrective Action: In the event of adverse deviations from budget, the Brand Manager must ensure that timeous action is taken by the relevant parties to bring performance back on track. This could require action by one or more of the following departments: Sales, Forecasting, R&D,

Purchasing, Manufacturing, Finance, Logistics, advertising agency, promotions agencies, research suppliers, etc. It is the Brand Manager’s responsibility to highlight the need for whatever action is required, and to follow up to make sure that the action is taken. In so doing, the Brand

Manager will need to interact effectively with other departments and exert strong influence even though he / she does not have formal line authority. This will require strong interpersonal and persuasive skills.

Relevant National Diploma or Degree in Marketing, Brand Management from any recognized and
accredited university. (Vega, AAA, etc.)

a Good command of the English language. Ability to speak to an audience

Supplier interfacing. Microsoft Office including Excel. Work with market research. Administration. SAP expertise would be great but not necessary.

Trends both local and Global. Fashion. Social Media. Marketing. Brand. Design.
Ability to pick up Township & Urban Youth trends will be an added advantage

Own transport and a valid driver’s license is required.
Ability to travel both locally and internationally when required.