An exciting position for an experienced, proactive and professional Brand and New Business Development Manager has arisen within a large Law Firm based in Pretoria. This mid management role requires an experienced candidate who can hit the ground running and drive the success of this highly admired institution. This is an excellent opportunity to grow and develop within a highly renowned and unique business and to be part of an exceptional and dynamic team.

Duties and responsibilities

Brand Development:

Develop and build strong brand strategies to ensure the Company remains the top legal firm nationwide
Analyse brand strategies based on industry research, internal reports and statistics
Recommend, implement and monitor both medium and long term brand strategies and the effective deployment of the marketing budget
Successfully implement and execute the above brand strategies in line with the marketing strategy incl. Media strategy, events & other marketing activities
Consistently monitor and track brand performance and take corrective action, when necessary
Ensure positive brand representation in the media in conjunction with the PR team
ATL media recommendations, buying and placements in line with the communication and brand positioning strategy
Evaluate the creative execution and media plans in line with the relevant target audience.
Monthly reporting, Quarterly review and projections, Annual budgeting.

New Business Development:

Identify trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments
Identify potential clients, and the decision makers within the client organization
Detailed research reports, including market and customer information on new and potential clients
Plan approaches and pitches by working with the team to develop proposals that speaks to the client’s needs, concerns, and objectives
Take full responsibility for the content and accuracy of these proposals
Present to potential clients through face to face meetings (practice leaders/ partners and the client), telephone calls and emails
Develop a thorough understanding of client objectives and business requirements, including return on investment objectives, response to tenders and gather for information
Keep accurate records on clients at all times - to update on a daily basis
Provide data/reports showing follow up activity with current and prospective clients

Skills and knowledge

MS Outlook, Word, Power Point and Excel (Advanced)
Excellent Communication Skills and a command of the English language
Ability to work under immense pressure
Highly creative with ability to think out of box
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Excellent understanding of the full marketing mix
Strong analytical skills and data-driven thinking
Up-to-date with latest trends and marketing best practices
Comfortable working with numbers, metrics and spreadsheets
Has proven brand and new business development experience
Practiced in building effective working relationships with clients and work colleagues and uses these to add value to the business

Qualifications:

Matric/Grade 12
Degree in Marketing Management
Minimum 5 years relevant experience

Other

Clear Criminal and ITC record
Contactable references
South African Citizen

Please note: Should you not hear from a consultant within a two week period after applying, please consider your application as unsuccessful on this occasion.