Marketing and Operations Manager - Plettenberg Bay

Marketing and Operations Manager

Location: Plettenberg Bay
Salary: Market Related

About the Role:
To work within a creative and proactive role in a holistic environment. To be guided by the founder’s ethos, legacy and future developments, to embrace the vision and work within the creative parameters set out. Would suit someone who works well within a team environment, a self-starter and a people’s person.

Relevant Tertiary Qualification advantageous
3 - 5 years marketing experience in a similar role
Friendly, outgoing personality, toward the public and overall community.

Coordinate and implement marketing strategy
Advertising - liaise with advertising sales and bookings
Social Media - update & create content within the voice and aesthetics of brand guidelines
Website updating
Work alongside the creative team and designer
Tenant participation and promote service excellence
Bespoke tour groups and visitor’s liaison
Target self-drive and bus tours
Brochure management and relations within the tourism sector
Bring new ideas to the table for us to stay ahead of the curve and grow customer base and spend
Connect to bloggers, influencers, Adwords etc.
Report back to shareholders in an easy to understand weekly/monthly report
Work with tourism and get involved with local events
PR duties
Visitor experience:
Responsible for the overall visitor experience
Includes the experience of, but not limited to the grounds, gardens, signage, building appearances, seek out opportunities for improvement and communicate with the maintenance team.
Communicate with tenants (ie: promotions, services and collaborations):
Facilitate on tenant mix, negotiations and opportunities
Build on existing infrastructure
Work alongside admin and accounts team
Ethos officer
Seeing and acting on opportunities for growth
Tenancy development
Propose, strategise and organise events on the grounds:
Understanding the demographics, while growing the target market
Clear parameters on increasing revenue and foot traffic
Community development initiatives
Staff upliftment and motivation
Promote the centre as a must-see experience and activity
Target international self-drive tourists and tours
Advertise the centre as a destination to local businesses and tourism

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