Marketing Communications Officer - Edenvale Verfied

R 20000 per month Edenvale, Gauteng Edenvale, Gauteng more than 14 days ago 29-09-2016 2:20:49 PM
03-10-2016 10:18:56 AM
Position:
Marketing Communications Officer

Location:
Greenstone - Edenvale

Duration:
Permanent

Start Date:
ASAP – Closing date for applications 07/10/2016

Type of Business:
Digital/Electronic Security

Remuneration:
Proposed Cost to Company salary will be R20,587 per month.
This position offers the following benefits: 16% Provident Fund,
Medical Aid as part of cost to company
13th Cheque -50% in May 50% in November

Purpose of the Job:
You will facilitate and implement integrated marketing communication campaigns through various traditional as well as digital channels as per overall marketing plan. Responsible for the implementation of key internal and external marketing communication and public relations initiatives, including the production and delivery of all relevant collateral, advertising, online marketing and media projects.

Main Functions:
Customer relations marketing:
• Maintains the integrity and accuracy of the customer data base / CRM package and generates internal database information, such as lists and counts for marketing projects
• Develop lists of potential contacts for direct marketing and promotion of products and services from a range of channels including but not limited to online web and specification portals, trade magazines, exhibitions and external sources
• Coordinates and implements direct marketing and communication campaigns
• Ensures that relevant leads are processed and directed to the correct branch and that feedback is obtained
• Responsible for the designing of all relevant material

Advertising, media relations and PR:
• Compiles articles and corporate and product content for both external and internal publications
• Liaise with Trade Publications for product PR opportunities
• Writes, coordinates and distributes press releases, editorials and case studies
• Coordinates media planning and implementation
• Coordinates advertising schedules and placement as per advertising strategy and budget
• Prepares and coordinates corporate and product advertising for placement in relevant publications as per advertising schedule
• Coordinates media open days and PR campaigns
• Identifies opportunities for media, editorials and publicity both print and digital
• Responsible for designing of all relevant material

Website management and digital marketing:
• Digital marketing campaigns, promotions and advertising. Digital product and customer initiatives
• Leverage digital marketing vehicles and drive all digital interactions with customers
• Website maintenance and content management including SEO
• Online specification tools
• Online lead management

Marketing and Sales Support Material production:
• Coordinates the creation and production of sales support tools and marketing materials (both print/digital).
• Coordinates and produces marketing communication content for trade show and exhibits and participates in trade shows when necessary.
• Strong own and supplier brand and product orientation.

External client and internal communications:
• Execute integrated MARCOM campaigns ensuring consistent messaging for B2B markets as well as to end users where strategy indicates so
• Prepares and coordinates all external customer and Dealernet communications and requests and assists with campaigns and initiatives
• Prepares, coordinates and distributes internal communications and assists with campaigns and initiatives
• Prepares, coordinates and distributes bi-annual newsletter
• Helps prepare for involvement in social responsibility programs, community organisations and events.

Reporting:
• Compiles and produces marketing communication reports on monthly activities including Google Analytics

Other duties:
• Responsible for marketing the company as a brand
• Design all relevant material for initiatives, except where it is agreed to outsource the design of specific projects for example the product catalogue and website design
• Any other duties as may be assigned from time to time

Requirements:
This role will spend 50% of their time on design & writing, so these two aspects are quite important.

MINIMUM SKILLS REQUIRED:
• Minimum of a Marketing or PR Diploma or relevant Degree with at least three years related experience, or equivalent combination of education and experience
• Two years digital marketing and online advertising experience
• Experience in design packages: Adobe Photoshop, InDesign or similar
• Two to three years experience in conceptualising and implementing advertising campaigns
• Excellent written and verbal communication skills
• Fluency in English
• Must have own reliable transport

SPECIFIC JOB SKILLS REQUIRED:
• A strong flair for advertising design
• Must be an innovate self-starter that has a strong ability to influence and impact. Must have an eye for a gap and can identify new marketing communication opportunities and gain maximum media collaboration
• Strong project management skills with an ability to work towards tight deadlines and handle pressure
• The individual must be a detail-orientated team player with a balance of creative sensibility and analytical capabilities
• Strong experience in working with multiple supplier product brands as well as experience in own brand management and implementation
• Experience or skilled in web design and development, CMS and CRM packages an advantage
• Agency liaison experience an advantage
• Advanced computer skills
• Basic mathematical skills
• Basic reasoning ability
• Experience in the security or similar industry would be advantageous