My client in Melrose Arch is looking for a Statistical Analyst/Marketing Data Analyst to join their team.  This person will be responsible for extracting meaning from the data within their customer base and assisting in developing valuable marketing intelligence, decision support algorithms and optimizing interventions.

Key Outputs

• Research, develop, and apply methods for measuring, analyzing and optimizing their processes & marketing interventions
• Identify appropriate models / algorithms to mine large datasets and develop rich insights into customer behaviour
• Develop new algorithms and methods for solve critical business problems and optimizing business performance and revenue
• Identify key trends in large datasets and interact with marketing teams to understand the impact of these trends and identify possible courses of action to mitigate / take advantage of the trends identified
• Perform analyses to understand customer behavior, risks, opportunities and trends
• Performing data studies and data discovery around new data sources or new uses for existing data sources
• Liaise with business users to obtain business requirements and provide an analysis for the requirements.

Skills and qualifications

• Degree in Statistics, Economics, Applied Mathematics or similar. Other analytical qualifications will also be considered such as Computer Science or Engineering
• Understanding of statistics & mathematical modelling and the application of statistical sampling and analysis
• Practical ability to visualize data, communicate the data, and utilize it effectively in a marketing context
• High level of computer literacy (advanced MS-Excel and SQL)
• Practical experience with data mining
• Practical experience building algorithms
• The ability to distil problem definitions, models and constraints from informal business requirements; and to deal with ambiguity, competing objectives and incomplete variables
• Ability to simplify complex algorithms to ensure understanding of users