MARKETING MANAGER
Cape Town
FMCG / Retail Sector

Leading FMCG / Retail Organisation seeks a suitably qualified / experienced Marketing Manager to join their dynamic team.
Position reports into the General Manager: Marketing

Purpose of Role:
Formulating and overseeing execution of brand strategies across multiple channels
Ensuring brand strategies are aligned with holistic business objectives – driving business strategy
Embracing an ever-changing retail environment as capabilities keep evolving
Cross-departmental management of campaigns, promotions and initiatives by galvanising efforts and understanding how the various business functions contribute towards driving common goals
Driving customer loyalty through customer-centric promotions and offers, driving increased sales and profitability
Campaign and promotional analysis and measurement against KPI’s
Providing leadership and inspiring a team of brand managers and brand teams
Management of key agency partners (advertising and media)

Qualifications
Essential:
B.Com (Marketing) or similar qualification essential
Experience Required:
• Leadership role
• People Management, with direct reports
• Presenting at Board/Senior Executive level
• A minimum of 8 years relevant FMCG experience (in similar role preferred)
• Understanding and experience of SA or Global FMCG channel and market landscape
• Project Management
• Client account Management
• Cross-functional team management
• Excellent leadership, collaboration and relationship building

Knowledge
• Strategic Planning
• Strategic Marketing
• Consumer and Retail Marketing
• Customer and Market Insights and Research

Skills
• Data analysis
• Advanced Excel skills
• Advanced communication and presentation/ facilitation skills
• Strong logical reasoning ability
• Advanced problem solving
• Negotiating skills
• Strong numerical ability
• Able to simplify complex problems and constructs
• Advantage: experience working with SAP system, Nielsen and POS data

Behavioural competencies:

• Change adaptability
• Driver of change innovation
• Effective and efficient decision making
• Business and commercial 'know how' and acumen
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Job objectives
• Strategic planning and execution
• Ensuring profitable sales growth
• Research and insights generation
• Relationship building and stakeholder management
• People management